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Data Analytics in Marketing, Entrepreneurship, and Innovation
Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences.Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics.It features case studies that provide realistic examples of applications.This multifaceted examination of data analytics looks at: Business analyticsApplying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analyticsDeveloping new productsTechnopreneurshipDisruptive versus incremental innovationThe book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing.Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery.Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques.Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.
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Your Career Marketing Plan
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Sustainable Development, Career Counselling and Career Education
This book is based on the Life Design paradigm and discusses the efforts made to overcome the matching paradigm between individuals and their work contexts, in order to guarantee the adoption of an active role for future career planning.Starting from the evolution of career counselling and vocational guidance in the 20th century and then following the more updated reflections in the Life Design paradigm, this book discusses research results from the Larios Laboratory (Padova, Italy) in collaboration with numerous international colleagues and institutions.These results show that career counselling and vocational designing can not only help people to plan their future in agentive ways, but also to help them getting out of the ‘mists of the present’ and to project themselves into a future that is yet to be created.This future is aligned by the world of research and international institutions, such as the UN and WHO, and follows the 2030 Agenda for Sustainable Development, with particular attention to Sustainable Development Goals 4, 8 and 12.This book reveals how trajectories can be created from one’s own mission, realized with the help of others and newly acquired strengths.It shows how career counselling and vocational designing can help people to build their own future from an inclusive and sustainable perspective, based on social justice, and to help build a better future for all.
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Career Development Interventions
Note: This is the bound book only and does not include access to MyCounselingLab® with Pearson eText.To order MyCounselingLab® with Pearson eText packaged with the bound book, use ISBN 0134055829. This comprehensive, top-selling text presents theories, assessments, planning tools, resources, and technologies relevant to modern career development in a practical approach that shows theory and research in action.With four chapters devoted to career development in educational settings, it analyzes the various aspects of career development interventions for the elementary, middle and high school, higher education, and community audiences, and provides strategies for implementing career counseling techniques and creating and designing career development programs.The new edition of Career Development Interventions features a stronger emphasis on the elementary school level, up-to-date coverage of the use of technology in career guidance/counseling, including the use of social media for job seeking, and the addition of new case studies and practical assignments throughout. Also available with MyCounselingLab® This title is also available with MyCounselingLab—an online homework, tutorial, and assessment program designed to work with the text to engage students and improve results.Within its structured environment, students see key concepts demonstrated through video clips, practice what they learn, test their understanding, and receive feedback to guide their learning and ensure they master key learning outcomes.
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Is it possible to start a career in marketing as a career changer?
Yes, it is possible to start a career in marketing as a career changer. Many skills and experiences from other fields can be transferable to marketing, such as communication, analysis, and project management. Additionally, there are many resources available for career changers to learn about marketing, such as online courses, certifications, and networking opportunities. By leveraging their existing skills and gaining new knowledge in marketing, career changers can successfully transition into a marketing career.
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What does school-to-career development mean?
School-to-career development refers to the process of preparing students for the transition from the classroom to the workforce. It involves providing students with the necessary skills, knowledge, and experiences to succeed in their chosen career paths. This can include career exploration, internships, job shadowing, and other hands-on learning opportunities that help students make informed decisions about their future careers. The goal of school-to-career development is to ensure that students are well-equipped to enter the workforce and thrive in their chosen professions.
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What is better: Saleswoman for Marketing Communication or E-Commerce?
The answer to this question depends on individual preferences and strengths. A saleswoman for marketing communication may be better suited for someone who enjoys building relationships, networking, and effectively communicating the value of products or services to potential clients. On the other hand, e-commerce may be a better fit for someone who is tech-savvy, enjoys analyzing data, and is interested in the digital marketplace. Both roles offer unique opportunities for success and growth, so it ultimately comes down to personal interests and skills.
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Which is more worthwhile, business administration or e-commerce?
The answer to whether business administration or e-commerce is more worthwhile depends on individual interests and career goals. Business administration provides a broad foundation in various aspects of business management, while e-commerce focuses specifically on online business operations and strategies. If someone is interested in traditional business practices and wants a versatile skill set, business administration may be more suitable. On the other hand, if someone is passionate about technology and the digital marketplace, e-commerce could be a more valuable choice. Ultimately, both fields offer unique opportunities for success and growth.
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Data Analytics for Business : Lessons for Sales, Marketing, and Strategy
Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down.This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.The foundation of this text is the author’s 20-plus years of developing and delivering big data and artificial intelligence solutions across multiple industries: financial services, pharmaceuticals, consumer packaged goods, media, and retail.He provides guidelines and summarized cases for those studying or working in the fields of data science, data engineering, and business analytics.The book also offers a distinctive style: a series of essays, each of which summarizes a critical lesson or provides a step-by-step business process, with specific examples of successes and failures. Sales and marketing executives, project managers, business and engineering professionals, and graduate students will find this clear and comprehensive book the ideal companion when navigating the complex world of big data analytics.
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Business Models : Innovation, Digital Transformation, and Analytics
Since the beginning of time, running a business has involved using logic by which the business operates.This logic is called the business model in management science, which increasingly is focusing on issues surrounding business models.Research trends related to business models include value creation, value chain operationalization, and social and ecological aspects, as well as innovation and digital transformation.Business Models: Innovation, Digital Transformation, and Analytics examines how innovation, digital transformation, and the composition of value affect the existence and development of business models.The book starts by addressing the conceptual development of business models and by discussing the essence of innovation in those models.Chapters in the book investigate how: Business models can analyze digital transformation scenarios Individual business model elements effect selected performance measures as well as how the elements are significant for the enterprise value composition The environment effects the profitability of the high-growth enterprise business models Employer branding business models are perceived by the generation Z workforce To implement responsible business models in the enterprise Cyber risk is captured in business models Decision algorithms are important to business analyticsThis book is a compendium of knowledge about the use of business models in the context of innovative activities, digital transformation, and value composition.It attempts to combine the theory and practice and offers a look at business models currently used in companies, especially high-growth enterprises, in various countries of the world and indicates the prospects for their development.
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Career Development Theories in Practice : Real-World Applications of Career Development Models
‘I have no hesitation in recommending this book as essential reading for all career development professionals.’ Claire Johnson, CDI Head of Professional Development and Standards, RCDP and CDI, ICCI and NICEC FellowUnlock the potential of career development theories to conquer key career challenges.Career development theories are plentiful, but most resources focus heavily on academic concepts, leaving many career professionals unsure of how to implement them effectively.Renowned expert Julia Yates offers another approach: real progress comes from applying these theories in small, practical ways to everyday professional scenarios. In this comprehensive handbook, Yates demystifies over twenty essential career development theories.With clear explanations, she categorises these theories and pinpoints which ones are best suited for different clients and contexts.Delving into real-world applications, you'll find inspiring stories of successful practitioners and students who have transformed their practices. This definitive guide offers: Theories in practice: each chapter connects common challenges to key theories with actionable strategies and toolsUser-friendly content: written in a clear, accessible format and illustrated throughout to support different learning stylesReal-life insights: includes case studies from career professionals about their experiences of using career theories in everyday practice Professional standards: closely aligned with industry training benchmarks for career professionals.Whether you are a student embarking on your career development training or an experienced careers professional seeking fresh perspectives, this is an indispensable introduction to the advantages of using career development theories in your everyday practice.
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The Career Development Handbook : The Foundations of Professional Career Practice
'This book is the one-stop shop for all aspects of understanding and learning about career and career development work – expertly blending the theoretical and the practical.' Martin Edmondson, CEO, Association of Graduate Careers Advisory Services (AGCAS)Unlock the secrets to becoming a successful career development practitioner with this go-to introductory handbook.Many guides to career development practice focus narrowly on specific aspects of career education and guidance, leaving new learners without a comprehensive overview.This brand-new handbook sets out to change that by combining practical insights, policy contexts and cutting-edge theory – all within a single, all-encompassing volume. Written by a highly qualified team of experts with considerable experience in the field of careers development and excellent academic reputations, this definitive guide offers: Holistic approach: explore practice settings, policy contexts and career development theory, all in one comprehensive volume.Real-world insights: case studies, resource links and self-reflection prompts keep readers informed and interested.Engaging content: dive into career development activities designed to help individuals manage their personal and professional growth.Professional standards: closely mapped against industry training benchmarks for career professionals.Whether you are a student embarking on your career development training or an experienced career development professional seeking fresh perspectives, this is an indispensable introduction to the world of professional career development.
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What is the type of business for E-commerce?
E-commerce is a type of business that involves buying and selling goods or services over the internet. It can include a wide range of products and services, such as retail, wholesale, digital goods, and online marketplaces. E-commerce businesses can operate on their own websites, through online marketplaces like Amazon or eBay, or through social media platforms. This type of business allows for global reach and 24/7 accessibility for customers.
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Is the e-commerce industry really the worst for web developers?
No, the e-commerce industry is not necessarily the worst for web developers. While it does come with its own set of challenges, such as the need for robust security measures and complex payment processing systems, it also offers a wide range of opportunities for developers to showcase their skills and creativity. E-commerce websites often require high-quality user interfaces, seamless navigation, and efficient backend systems, which can be exciting and rewarding for web developers to work on. Additionally, the e-commerce industry is constantly evolving, providing developers with the chance to stay updated with the latest technologies and trends.
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How can men be supported in their career development?
Men can be supported in their career development through mentorship programs, leadership training, and networking opportunities. Providing access to resources and guidance can help men navigate their career paths and overcome challenges. Encouraging a culture of work-life balance and flexibility can also support men in managing their personal and professional responsibilities effectively. Additionally, creating a supportive and inclusive work environment where men feel valued and respected can contribute to their career growth and success.
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What career prospects arise from studying Culture and Technology?
Studying Culture and Technology can lead to a variety of career prospects in fields such as digital marketing, user experience design, cultural analysis, and technology consulting. Graduates may find opportunities in industries that require a deep understanding of how technology impacts society and culture, such as media companies, tech firms, research institutions, and non-profit organizations. Additionally, individuals with a background in Culture and Technology may also pursue careers in academia, journalism, or cultural policy-making, where their expertise can be applied to critically analyze and shape the intersection of culture and technology in society.
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