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  • Web Marketing for the Music Business
    Web Marketing for the Music Business

    Learn to create a powerful online presence that captures your audience by exposing them to the sights and sounds of your band or music project and allowing them to easily become paying fans.Web Marketing for the Music Business second edition includes updated basics and advice on website creation: * Setting up your website and website design* Selecting your domain name and host* Using HTML, Java, widgets, Flash, and RSS to charge up your websiteNew! * Using search engine optimization (SEO) methods for the best search engine rankings New! * Maximizing social media sites like Facebook, YouTube, and Twitter for easy sharing by fans* Monitoring site traffic and using analytic tools* Adding audio and video to your site* Choosing and using commercial download services* Creating and managing an online store* Finding your market online* Creating a mobile website and mobile media campaignMarket your band using sites like Facebook, SonicBids, and ReverbNation, where fan interaction is key, and fan-generated content can be encouraged.Learn techniques to coordinate your offline and online promotions for maximum impact.Drawing on his own experience and the knowledge of industry experts, author Tom Hutchison brings you solid marketing advice.The companion website for the book, www.focalpress.com/cw/hutchison, gives you more on the ever-changing world of online promotion.This is the perfect book for do-it-yourself musicians, managers, and labels who want to maximize sales and exposure or industry professionals seeking information on new media.

    Price: 37.99 £ | Shipping*: 0.00 £
  • Data Analytics in Marketing, Entrepreneurship, and Innovation
    Data Analytics in Marketing, Entrepreneurship, and Innovation

    Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences.Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics.It features case studies that provide realistic examples of applications.This multifaceted examination of data analytics looks at: Business analyticsApplying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analyticsDeveloping new productsTechnopreneurshipDisruptive versus incremental innovationThe book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing.Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery.Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques.Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.

    Price: 89.99 £ | Shipping*: 0.00 £
  • Rust Web Development
    Rust Web Development

    Create bulletproof, high-performance web apps and servers with Rust. In Rust Web Development you will learn: Handling the borrow checker in an asynchronous environmentCreating web APIs and using JSON in RustGraceful error handlingTesting, tracing, logging, and debuggingDeploying Rust applicationsEfficient database access Rust Web Development is a hands-on guide to building server-based web applications with Rust.If you've built web servers using Java, C#, or PHP, you'll instantly fall in love with the performance and development experience Rust delivers.This book shows you how to work efficiently using pure Rust, along with important Rust libraries such as tokio for async runtimes, warp for web servers and APIs, and reqwest to run external HTTP requests. about the technology Web development languages and libraries can be resource hungry, with poor safety for maintaining vital web services.Rust services perform better and guarantee better safety.Plus, Rust's awesome compiler gives you an amazing developer experience.You'll get the speed of low-level programming languages like C along with the ease-of-use you'd expect from high-level languages Python or Ruby, with a super strong compiler that automatically prevents common mistakes such as null pointers. about the book In Rust Web Development, you'll learn to build server-side web applications using the Rust language and its key libraries.If you know the basics of Rust, you'll quickly pick up some pro tips for setting up your projects and organizing your code.This book gets you hands-on fast, with numerous small and large examples.You'll get up to speed with how Rust streamlines backend development, implements authentication flows, and even makes it easier for your APIs to interact.As you go, you'll build a complete Q&A web service and iterate on your code chapter-by-chapter, just like a real development project. RETAIL SELLING POINTS • Handling the borrow checker in an asynchronous environment • Creating web APIs and using JSON in Rust • Graceful error handling • Testing, tracing, logging, and debugging • Deploying Rust applications • Efficient database access AUDIENCE For experienced web developers familiar with Java, Node, or Go, and the absolute basics of Rust

    Price: 38.99 £ | Shipping*: 0.00 £
  • Flask Web Development 2e : Developing Web Applications with Python
    Flask Web Development 2e : Developing Web Applications with Python

    Take full creative control of your web applications with Flask, the Python-based microframework.With the second edition of this hands-on book, you’ll learn Flask from the ground up by developing a complete, real-world application created by author Miguel Grinberg.This refreshed edition accounts for important technology changes that have occurred in the past three years.Explore the framework’s core functionality, and learn how to extend applications with advanced web techniques such as database migrations and an application programming interface.The first part of each chapter provides you with reference and background for the topic in question, while the second part guides you through a hands-on implementation.If you have Python experience, you’re ready to take advantage of the creative freedom Flask provides.Three sections include: A thorough introduction to Flask: explore web application development basics with Flask and an application structure appropriate for medium and large applications Building Flasky: learn how to build an open source blogging application step-by-step by reusing templates, paginating item lists, and working with rich text Going the last mile: dive into unit testing strategies, performance analysis techniques, and deployment options for your Flask application

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  • Windows or macOS for web design/web development?

    Both Windows and macOS are viable options for web design and development. Windows is known for its compatibility with a wide range of software and hardware, making it a popular choice for developers. On the other hand, macOS is preferred by many designers for its sleek interface and seamless integration with other Apple products. Ultimately, the choice between Windows and macOS comes down to personal preference and the specific tools and software you prefer to use for your web design and development projects.

  • What is web development?

    Web development is the process of building and maintaining websites and web applications. It involves a combination of programming, design, and content creation to create a functional and visually appealing online presence. Web developers use various programming languages, such as HTML, CSS, and JavaScript, to bring a website to life and ensure it functions properly across different devices and browsers. The goal of web development is to create an engaging and user-friendly experience for visitors to a website.

  • What is the connection between web design and web development?

    Web design and web development are closely related disciplines that work together to create functional and visually appealing websites. Web design focuses on the aesthetics and user experience of a website, including layout, color scheme, and typography. Web development, on the other hand, involves the technical aspects of building a website, such as coding, programming, and implementing functionality. Both web design and web development are essential for creating a successful website that engages users and meets their needs.

  • Which language is used for web design and web development?

    The primary language used for web design and web development is HTML (Hypertext Markup Language) for creating the structure and content of web pages. CSS (Cascading Style Sheets) is used for styling and formatting the visual presentation of web pages. JavaScript is used for adding interactivity and dynamic functionality to web pages. These three languages are the core technologies for building and designing websites and web applications.

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  • Web Development with Clojure : Build Large, Maintainable Web Applications Interactively
    Web Development with Clojure : Build Large, Maintainable Web Applications Interactively

    Today, developers are increasingly adopting Clojure as a web-development platform.See for yourself what makes Clojure so desirable, as you create a series of web apps of growing complexity, exploring the full process of web development using a modern functional language.This fully updated third edition reveals the changes in the rapidly evolving Clojure ecosystem and provides a practical, complete walkthrough of the Clojure web-stack. Stop developing web apps with yesterday's tools. Today, developers are increasingly adopting Clojure as a web-development platform.See for yourself what makes Clojure so desirable, as you work hands-on with Clojure and build a series of web apps of increasing size and scope, culminating in a professional grade web app using all the techniques you've learned along the way. This fully updated third edition will get you up to speed on the changes in the rapidly evolving Clojure ecosystem - the many new libraries, tools, and best practices.Build a fully featured SPA app with re-frame, a popular front-end framework for ClojureScript supporting a functional style MVC approach for managing the UI state in Single-Page Application-style applications.Gain expertise in the popular Ring/Compojure stack using the Luminus framework.Learn how Clojure works with databases and speeds development of RESTful services.See why ClojureScript is rapidly becoming a popular front-end platform, and use ClojureScript with the popular re-frame library to build single-page applications. Whether you're already familiar with Clojure or completely new to the language, you'll be able to write web applications with Clojure at a professional level.

    Price: 38.50 £ | Shipping*: 0.00 £
  • Content Strategy for the Web
    Content Strategy for the Web

    FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS.Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start.How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook.Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

    Price: 28.99 £ | Shipping*: 0.00 £
  • Responsive Web Development : Web and mobile development with HTML5, CSS3, and performance guide
    Responsive Web Development : Web and mobile development with HTML5, CSS3, and performance guide


    Price: 27.99 £ | Shipping*: 0.00 £
  • PHP and MySQL Web Development
    PHP and MySQL Web Development

    PHP and MySQL Web Development, Fifth Edition The definitive guide to building database-driven Web applications with PHP and MySQL PHP and MySQL are popular open-source technologies that are ideal for quickly developing database-driven Web applications.PHP is a powerful scripting language designed to enable developers to create highly featured Web applications quickly, and MySQL is a fast, reliable database that integrates well with PHP and is suited for dynamic Internet-based applications. PHP and MySQL Web Development shows how to use these tools together to produce effective, interactive Web applications.It clearly describes the basics of the PHP language, explains how to set up and work with a MySQL database, and then shows how to use PHP to interact with the database and the server. This practical, hands-on book consistently focuses on real-world applications, even in the introductory chapters.The authors cover important aspects of security and authentication as they relate to building a real-world website and show you how to implement these aspects in PHP and MySQL.They also introduce you to the integration of front-end and back-end technologies by using JavaScript in your application development. The final part of this book describes how to approach real-world projects and takes the reader through the design, planning, and building of several projects, including: User authentication and personalizationWeb-based emailSocial media integrationShopping cart The fifth edition of PHP and MySQL Web Development has been thoroughly updated, revised, and expanded to cover developments in PHP through versions 5.6 and 7, as well as features introduced in recent stable releases of MySQL. Free Access to Web Edition Purchase of this book in any format, electronic or print, includes free access to the corresponding Web Edition.The Web Edition can be viewed on all types of computers and mobile devices with any modern web browser that supports HTML5. Contents at a Glance Part I: Using PHP 1 PHP Crash Course 2 Storing and Retrieving Data 3 Using Arrays 4 String Manipulation and Regular Expressions 5 Reusing Code and Writing Functions 6 Object-Oriented PHP 7 Error and Exception Handling Part II: Using MySQL 8 Designing Your Web Database 9 Creating Your Web Database 10 Working with Your MySQL Database 11 Accessing Your MySQL Database from the Web with PHP 12 Advanced MySQL Administration 13 Advanced MySQL Programming Part III: Web Application Security 14 Web Application Security Risks 15 Building a Secure Web Application 16 Implementing Authentication Methods with PHP Part IV: Advanced PHP Techniques 17 Interacting with the File System and the Server 18 Using Network and Protocol Functions 19 Managing the Date and Time 20 Internationalization and Localization 21 Generating Images 22 Using Session Control in PHP 23 Integrating JavaScript and PHP 24 Other Useful Features Part V: Building Practical PHP and MySQL Projects 25 Using PHP and MySQL for Large Projects 26 Debugging and Logging 27 Building User Authentication and Personalization 28 (PDF with Product Registration) Building a Web-Based Email Client with Laravel Part I 29 (PDF with Product Registration) Building a Web-Based Email Client with Laravel Part II 30 (PDF with Product Registration) Social Media Integration Sharing and Authentication 31 (PDF with Product Registration) Building a Shopping Cart Part VI: Appendix A Installing Apache, PHP, and MySQL

    Price: 40.99 £ | Shipping*: 0.00 £
  • What is Web Development 2?

    Web Development 2 is the advanced stage of web development that involves building more complex and interactive websites and web applications. It typically includes learning advanced programming languages such as JavaScript, frameworks like React or Angular, and server-side technologies like Node.js. Web Development 2 also covers topics such as responsive design, web performance optimization, and security best practices. Overall, it focuses on creating dynamic and feature-rich web experiences for users.

  • Is web development very difficult?

    Web development can be challenging, especially for beginners, as it involves learning various programming languages, frameworks, and tools. However, with dedication and practice, it is definitely achievable. There are also many resources available online, such as tutorials, courses, and forums, that can help individuals learn and improve their web development skills. Overall, while web development may be difficult at times, it is certainly possible to learn and master with the right approach and perseverance.

  • Do you have to study for web development and web design?

    Yes, studying is essential for both web development and web design. These fields require a strong understanding of programming languages, design principles, and best practices. Whether through formal education, online courses, or self-study, gaining knowledge and skills in areas such as HTML, CSS, JavaScript, and user experience design is crucial for success in web development and web design. Continuous learning and staying updated with the latest technologies and trends is also important in these rapidly evolving fields.

  • Is the e-commerce industry really the worst for web developers?

    No, the e-commerce industry is not necessarily the worst for web developers. While it does come with its own set of challenges, such as the need for robust security measures and complex payment processing systems, it also offers a wide range of opportunities for developers to showcase their skills and creativity. E-commerce websites often require high-quality user interfaces, seamless navigation, and efficient backend systems, which can be exciting and rewarding for web developers to work on. Additionally, the e-commerce industry is constantly evolving, providing developers with the chance to stay updated with the latest technologies and trends.

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