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  • Data Analytics in Marketing, Entrepreneurship, and Innovation
    Data Analytics in Marketing, Entrepreneurship, and Innovation

    Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences.Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics.It features case studies that provide realistic examples of applications.This multifaceted examination of data analytics looks at: Business analyticsApplying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analyticsDeveloping new productsTechnopreneurshipDisruptive versus incremental innovationThe book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing.Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery.Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques.Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.

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  • Sport Business Analytics : Using Data to Increase Revenue and Improve Operational Efficiency
    Sport Business Analytics : Using Data to Increase Revenue and Improve Operational Efficiency

    Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry.This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights.Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships.To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage.Readers will learn about the role of big data and analytics in:Ticket pricingSeason ticket member retentionFan engagementSponsorship valuationCustomer relationship managementDigital marketingMarket researchData visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations.It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students.The concluding chapter on teaching sport analytics further enhances its value to academics.

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  • Predictable Revenue
    Predictable Revenue


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  • Freemium Economics : Leveraging Analytics and User Segmentation to Drive Revenue
    Freemium Economics : Leveraging Analytics and User Segmentation to Drive Revenue

    Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue.In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model.Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch.

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  • What is the revenue in business administration?

    Revenue in business administration refers to the total income generated from the sale of goods or services. It is a key financial metric that reflects the overall performance and success of a business. Revenue is crucial for covering operating expenses, investing in growth opportunities, and ultimately, generating profits. Business administrators are responsible for managing and maximizing revenue through strategic planning, sales and marketing efforts, and efficient operations. Tracking and analyzing revenue trends is essential for making informed business decisions and driving sustainable growth.

  • What is the difference between total revenue and marginal revenue?

    Total revenue is the overall income generated from the sale of all units of a product, while marginal revenue is the additional revenue gained from selling one more unit of the product. In other words, total revenue represents the total amount of money earned from all units sold, while marginal revenue represents the change in total revenue when one additional unit is sold. Marginal revenue can be calculated by finding the change in total revenue when one more unit is sold.

  • When do you always book sales revenue in business administration?

    In business administration, sales revenue is always booked when a sale is made and the goods or services are delivered to the customer. This is typically done at the point of sale, when the customer pays for the product or service. The revenue is recognized at this point, regardless of when the actual payment is received, in order to accurately reflect the financial performance of the business. This is in accordance with the accrual accounting method, which recognizes revenue when it is earned, rather than when the cash is received.

  • What is the difference between revenue, pre-revenue, and value added?

    Revenue is the total income generated by a business from its normal business activities, such as sales of goods or services. Pre-revenue refers to a stage in a company's development where it has not yet started generating significant revenue from its products or services. Value added, on the other hand, refers to the additional value created by a business through its production process, which is calculated by subtracting the cost of inputs from the selling price of the output. In summary, revenue is the total income, pre-revenue is the stage before significant income is generated, and value added is the additional value created through the production process.

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  • Data Analytics for Business : Lessons for Sales, Marketing, and Strategy
    Data Analytics for Business : Lessons for Sales, Marketing, and Strategy

    Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down.This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.The foundation of this text is the author’s 20-plus years of developing and delivering big data and artificial intelligence solutions across multiple industries: financial services, pharmaceuticals, consumer packaged goods, media, and retail.He provides guidelines and summarized cases for those studying or working in the fields of data science, data engineering, and business analytics.The book also offers a distinctive style: a series of essays, each of which summarizes a critical lesson or provides a step-by-step business process, with specific examples of successes and failures. Sales and marketing executives, project managers, business and engineering professionals, and graduate students will find this clear and comprehensive book the ideal companion when navigating the complex world of big data analytics.

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  • Business Models : Innovation, Digital Transformation, and Analytics
    Business Models : Innovation, Digital Transformation, and Analytics

    Since the beginning of time, running a business has involved using logic by which the business operates.This logic is called the business model in management science, which increasingly is focusing on issues surrounding business models.Research trends related to business models include value creation, value chain operationalization, and social and ecological aspects, as well as innovation and digital transformation.Business Models: Innovation, Digital Transformation, and Analytics examines how innovation, digital transformation, and the composition of value affect the existence and development of business models.The book starts by addressing the conceptual development of business models and by discussing the essence of innovation in those models.Chapters in the book investigate how: Business models can analyze digital transformation scenarios Individual business model elements effect selected performance measures as well as how the elements are significant for the enterprise value composition The environment effects the profitability of the high-growth enterprise business models Employer branding business models are perceived by the generation Z workforce To implement responsible business models in the enterprise Cyber risk is captured in business models Decision algorithms are important to business analyticsThis book is a compendium of knowledge about the use of business models in the context of innovative activities, digital transformation, and value composition.It attempts to combine the theory and practice and offers a look at business models currently used in companies, especially high-growth enterprises, in various countries of the world and indicates the prospects for their development.

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  • The Inland Revenue
    The Inland Revenue

    The Inland Revenue (1965) examines the organization and functions of the UK’s Inland Revenue Department as they stood at the beginning of 1965.The Department is responsible for the administration of taxes, and this book describes the organization that has been built up to handle the volume of work and the functions performed by its various elements.

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  • Tiley’s Revenue Law
    Tiley’s Revenue Law

    This is the 10th edition of John Tiley’s classic textbook on revenue law, covering the UK tax system, income tax, capital gains tax, inheritance tax and corporation tax, as well as incorporating sections dealing with international and European tax, savings, charities, and - new to this edition - value added tax and stamp duties. The new edition has been comprehensively revised and fully updated with the latest case law, statutory and other developments, including the Finance Act 2021.The book’s companion website provides bonus chapters on investment intermediaries, pensions, charities, and the UK’s value added tax and stamp duties.The companion website will also supply annual updates to the print edition as well as study questions to help students navigate this complex subject. The book is designed for students taking modules in tax law in the final year of their law degree, or for more advanced courses.It is also a valuable resource for academics and professionals in the field.It provides an account of the rules as well as citation of the relevant literature from legal periodicals and some discussion of, or reference to, the background material in terms of policy, history or other countries’ tax systems to give readers a contextual overview of the subject. Accompanying online resources for this title can be found at bloomsbury.pub/tileys-revenue-law.These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

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  • What is better: Saleswoman for Marketing Communication or E-Commerce?

    The answer to this question depends on individual preferences and strengths. A saleswoman for marketing communication may be better suited for someone who enjoys building relationships, networking, and effectively communicating the value of products or services to potential clients. On the other hand, e-commerce may be a better fit for someone who is tech-savvy, enjoys analyzing data, and is interested in the digital marketplace. Both roles offer unique opportunities for success and growth, so it ultimately comes down to personal interests and skills.

  • What is the difference between profit and revenue in business economics?

    Profit is the amount of money a company earns after deducting all expenses, including the cost of goods sold, operating expenses, and taxes, from its total revenue. It represents the financial gain a company makes from its business activities. Revenue, on the other hand, is the total amount of money generated from the sale of goods or services before any expenses are deducted. It is the income a company receives from its primary business activities. In summary, revenue is the total amount of money coming into the business, while profit is the amount of money left over after all expenses have been deducted.

  • Does this count as revenue?

    Yes, this would typically count as revenue. Revenue is generated from the sale of goods or services, and in this case, the money received from selling the old equipment would qualify as revenue. It is important to accurately track and report all sources of revenue for financial reporting and tax purposes.

  • Does that count as revenue?

    Yes, that would count as revenue. Revenue is the total income generated by a business from its normal business activities, such as sales of goods or services. Any money received from customers for products or services provided would be considered revenue for the business.

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