Products related to Management:
-
Social Commerce : Marketing, Technology and Management
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts.It is effectively the first true textbook on this topic and can be used in one of the following ways:Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplines Training courses in industrySupport resources for researchers and practitioners in the fields of marketing, management and information managementThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility.Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises.The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.
Price: 59.99 £ | Shipping*: 0.00 £ -
Marketing Strategy & Management
Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models.Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership. The text takes a global perspective that is both sustainability-focused and consumer-centric.Executive insights, head-scratching blunders, and other features provide additional depth and engagement.Examples include: Airbnb, Coca-Cola, Domino’s Pizza, KFC, K-pop, L’Oréal, and Starbucks.For more in-depth application of and practice with strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes and answers to case questions, on a range of organizations from PEZ Candies to the Sydney Opera House. Written in a style that is easy-to-read with chapter summaries and questions to test critical thinking, each chapter promotes strategic, diverse, and ethically-minded decision-making by flagging relevant Sustainable Development Goals to passages in the text. This textbook is essential reading for courses covering marketing strategy, strategic marketing, and marketing management at both undergraduate and graduate levels. Diane M. Phillips is Professor of Marketing at Saint Joseph's University, USA, and Guest Professor at the Institute for Retail Management, University of St.Gallen, Switzerland.
Price: 52.99 £ | Shipping*: 0.00 £ -
Data Analytics in Marketing, Entrepreneurship, and Innovation
Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences.Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics.It features case studies that provide realistic examples of applications.This multifaceted examination of data analytics looks at: Business analyticsApplying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analyticsDeveloping new productsTechnopreneurshipDisruptive versus incremental innovationThe book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing.Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery.Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques.Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.
Price: 89.99 £ | Shipping*: 0.00 £ -
Digital Business : Strategy, Management & Transformation
Digital Business: Strategy, Management & Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, including an introduction to the digital business environment, cutting-edge coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and enabling technologies such as blockchain and Web 3.0. The text explores all types and scales of digital business, from small, innovative start-ups and disruptors that are ‘born digital’, to the digital transformation of traditional large-scale businesses.Readers will also learn how these businesses strategise, operate and manage themselves, user experiences and customer relationships within an ever-increasing digital environment.Consideration is also given to the ethical and legal components of doing digital business with the United Nations’ Sustainable Development Goals in mind. This textbook includes a rich source of learning features and activities making it suitable for business students at undergraduate and postgraduate levels, and setting students up for success on graduation in a fast-changing, digitalised and technology-led business world. Annmarie Hanlon teaches digital marketing and is Course Director for the MSc Marketing and Leadership at Cranfield School of Management in the UK. You can follow her updates at twitter.com/annmariehanlon and LinkedIn linkedin.com/in/annmariehanlon
Price: 44.99 £ | Shipping*: 0.00 £
-
What is digital business management?
Digital business management refers to the use of digital technologies and strategies to effectively manage and optimize various aspects of a business, such as operations, marketing, customer relations, and data analysis. It involves leveraging digital tools and platforms to streamline processes, improve decision-making, and enhance overall business performance. This can include implementing digital marketing campaigns, utilizing data analytics to make informed business decisions, and integrating digital solutions to improve customer experiences. Overall, digital business management aims to harness the power of technology to drive business growth and success in the digital age.
-
What is the difference between entrepreneurship, business administration, and international management?
Entrepreneurship focuses on identifying and pursuing opportunities to create new ventures or innovate within existing organizations. Business administration involves the management and operation of a business, including functions such as finance, marketing, and human resources. International management, on the other hand, deals with the challenges and opportunities of managing businesses that operate across different countries and cultures, requiring a deep understanding of global markets and international business practices. Each field has its unique focus and skill set, but they are all interconnected and essential for successful business operations in today's global economy.
-
What is marketing management?
Marketing management is the process of planning, organizing, implementing, and controlling marketing activities to achieve the organization's goals. It involves analyzing market trends, identifying target audiences, developing marketing strategies, and overseeing the execution of marketing campaigns. Marketing management also involves monitoring and evaluating the effectiveness of marketing efforts and making adjustments as needed to ensure the organization's success in the marketplace. Overall, marketing management is about creating and maintaining a strong brand presence, building customer relationships, and driving sales and profitability.
-
What are the differences between Business Informatics and Digital Business Management?
Business Informatics focuses on the intersection of business and technology, emphasizing the use of information systems and technology to support business operations and decision-making. It involves analyzing and designing information systems, managing data, and using technology to optimize business processes. On the other hand, Digital Business Management focuses on the strategic use of digital technologies and data to drive business growth and innovation. It involves understanding digital trends, developing digital strategies, and leveraging digital tools and platforms to create value for the business. In summary, while Business Informatics focuses on the integration of technology and business processes, Digital Business Management emphasizes the strategic use of digital technologies to drive business success and innovation.
Similar search terms for Management:
-
Marketing Management and Strategy
Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy.The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security.They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives.This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.
Price: 70.99 £ | Shipping*: 0.00 £ -
Technology and Innovation Management
Technology and Innovation Management is one of the most sought-after courses offered like MBA or PGDM in Business Schools and various Technology Institutes, today.This book, written with deep ingrained practical insights and well-researched theoretical foundations integrates people, processes and technology to achieve maximum economic benefits to society.The book is designed to be a compendium for students and managers, who wish to understand technology and innovation management to the core.The book explains the relationship between technology innovation and strategy in a simplified manner.Keeping Indian education framework in mind, this book details on practices and principles that are easy to implement.The theories are simple to grasp, and anecdotal stories on Technology and Innovation implementations make it a student-friendly edition, to help achieve success in exams as well as in the professional front.It further explains the core principles of Technology and Innovation Management.S-Curve and the Segment Zero Principle, adopting industry 4.0 and innovation 4.0 to make India a smart and intelligent manufacturing hub in the era of fourth industrial revolution, design thinking for solving complex business problems along with the role and contribution of Government in Technology Development.
Price: 18.95 £ | Shipping*: 3.99 £ -
Innovation Management : Effective strategy and implementation
The new edition of this highly successful textbook draws on the authors’ extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies.Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation.The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike.This textbook caters primarily for MBA and executive students of Innovation Management.In addition, it is an essential text for upper level undergraduate and postgraduate students of Innovation Management, as well as for practitioners seeking to enhance their understanding of the subject. New to this Edition:- Updated and expanded coverage throughout based on a review of over 250 key publications on innovation management- 86 international case studies that illustrate both the theory and practice of managing innovation- Video interviews on the companion website to accompany case studies from each chapter, featuring high-profile business managers from around the world- Reflective questions for students at the end of each chapter, with suggested answers on the companion website
Price: 56.99 £ | Shipping*: 0.00 £ -
Small Business Management and Entrepreneurship
Now in its eighth edition, this book provides thorough coverage of small business management and entrepreneurship, drawing on contemporary theory and practice in equal measure.It includes recent examples and current references drawn from a wide variety of industrial, social and cultural contexts, such as the impact of Coronavirus on small businesses, the effect of GDPR on market research and the use of influencers in marketing. This textbook is essential reading for small business management modules at all levels in addition to entrepreneurship modules and any programme requiring a focus on small businesses and enterprise.
Price: 57.99 £ | Shipping*: 0.00 £
-
What is the specialization in marketing as a business management assistant?
The specialization in marketing as a business management assistant focuses on developing skills and knowledge in marketing strategies, market research, consumer behavior, and promotional techniques. Students will learn how to create and implement marketing plans, analyze market trends, and effectively communicate with customers. This specialization prepares individuals to support marketing efforts within a business or organization, and to contribute to the overall success of marketing campaigns.
-
How can the concept of office management be applied in e-commerce?
Office management concepts can be applied in e-commerce by effectively organizing and coordinating the various tasks and operations involved in running an online business. This includes managing inventory, processing orders, handling customer inquiries, and overseeing the overall workflow of the e-commerce platform. Implementing office management principles such as efficient communication, task delegation, and time management can help streamline operations and improve productivity in the e-commerce setting. Additionally, utilizing office management tools and software can help automate processes and keep track of important data and metrics for better decision-making.
-
Is a marketing management degree recommended?
A marketing management degree can be beneficial for individuals interested in pursuing a career in marketing. It provides a strong foundation in marketing principles, consumer behavior, market research, and strategic planning. Additionally, a degree in marketing management can open up opportunities for higher-level positions and increased earning potential in the field. However, it is important to consider the specific career goals and interests of the individual before pursuing a marketing management degree, as there are also alternative paths to entering the marketing industry, such as gaining practical experience through internships or entry-level positions.
-
How can one study Marketing Management?
One can study Marketing Management through various means such as pursuing a degree in marketing or business administration with a focus on marketing. Additionally, there are online courses, workshops, and seminars available that specifically focus on marketing management. Practical experience through internships or entry-level marketing positions can also provide valuable insights into marketing management. It is important to stay updated with the latest trends and developments in the field by reading industry publications, attending marketing conferences, and networking with professionals in the field.
* All prices are inclusive of VAT and, if applicable, plus shipping costs. The offer information is based on the details provided by the respective shop and is updated through automated processes. Real-time updates do not occur, so deviations can occur in individual cases.