Products related to Creating:
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Data Analytics in Marketing, Entrepreneurship, and Innovation
Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences.Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics.It features case studies that provide realistic examples of applications.This multifaceted examination of data analytics looks at: Business analyticsApplying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analyticsDeveloping new productsTechnopreneurshipDisruptive versus incremental innovationThe book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing.Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery.Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques.Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.
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Creating Value with Data Analytics in Marketing : Mastering Data Science
This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science.The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing. Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times.Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data.The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies. Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management. Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
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Digital Content Marketing : Creating Value in Practice
Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective.The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software. The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing.Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions.
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The Management of Innovation : Managing and Creating Technology Capital
Despite the importance of innovation for the growth of firms, industries, and the national economy, the strategic tools available to effectively manage and create new technologies are often neglected by entrepreneurs and corporate managers.The Management of Innovation examines how firms can leverage and create technology capital. Over the past two decades, economists and management scholars have developed several new insights into how large companies and startups can be more innovative.Many of these research findings have not yet reached management practice.Alberto Galasso aims to address this issue by providing an accessible overview of the innovation literature and a discussion of the latest research findings. The analysis considers the two key stages of the innovation process: technology management and technology creation.Each stage involves complex managerial decisions related to resource allocation and the assessment of relevant costs and benefits.This book examines the most frequent trade-offs that shape the innovation process across these two stages.It also provides an introduction to intellectual property and patent analytics.The Management of Innovation provides MBA students and practitioners with tools and insights to innovate successfully.
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Which are good websites for creating web pages?
Some good websites for creating web pages include WordPress, Wix, and Squarespace. These platforms offer user-friendly interfaces, customizable templates, and a variety of features to help you design and publish your website easily. Additionally, they provide hosting services, domain registration, and customer support to assist you throughout the process of creating your web page.
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What are good websites for creating web pages?
Some good websites for creating web pages include WordPress, Wix, and Squarespace. WordPress is a popular platform that offers a lot of flexibility and customization options. Wix is known for its user-friendly drag-and-drop interface, making it easy for beginners to create professional-looking websites. Squarespace is another popular choice, offering sleek and modern templates for creating visually appealing web pages. These platforms all offer a range of features and tools to help users create and customize their web pages with ease.
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What is better: Saleswoman for Marketing Communication or E-Commerce?
The answer to this question depends on individual preferences and strengths. A saleswoman for marketing communication may be better suited for someone who enjoys building relationships, networking, and effectively communicating the value of products or services to potential clients. On the other hand, e-commerce may be a better fit for someone who is tech-savvy, enjoys analyzing data, and is interested in the digital marketplace. Both roles offer unique opportunities for success and growth, so it ultimately comes down to personal interests and skills.
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Which is more worthwhile, business administration or e-commerce?
The answer to whether business administration or e-commerce is more worthwhile depends on individual interests and career goals. Business administration provides a broad foundation in various aspects of business management, while e-commerce focuses specifically on online business operations and strategies. If someone is interested in traditional business practices and wants a versatile skill set, business administration may be more suitable. On the other hand, if someone is passionate about technology and the digital marketplace, e-commerce could be a more valuable choice. Ultimately, both fields offer unique opportunities for success and growth.
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Learning Google Analytics : Creating Business Impact and Driving Insights
Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Because rather than simply report what has happened, GA4's new cloud integrations enable more data activation--linking online and offline data across all your streams to provide end-to-end marketing data.This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports these additional cloud integrations. Author Mark Edmondson, Google Developer Expert for Google Analytics and Google Cloud, provides a concise yet comprehensive overview of GA4 and its cloud integrations.Data, business, and marketing analysts will learn major facets of GA4's powerful new analytics model, with topics including data architecture and strategy, and data ingestion, storage, and modeling.You'll explore common data activation use cases and get guidance on how to implement them. You'll learn: How Google Cloud integrates with GA4 The potential use cases that GA4 integrations can enable Skills and resources needed to create GA4 integrations How much GA4 data capture is necessary to enable use cases The process of designing dataflows from strategy though data storage, modeling, and activation
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Strategic Brand Management and Development : Creating and Marketing Successful Brands
Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands.It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development. This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives.It provides numerous examples that contextualise theory, enabling the reader to understand how past and present branding campaigns and strategies can be deconstructed, analysed, and evaluated, using these theoretical insights.With end-of-chapter case studies on Burberry, Juventus F.C., Pukka Herbs, YO!, and many other European and global brands, Strategic Brand Management and Development is an essential text for students in marketing, brand management, and consumer research, or for anyone interested in understanding the extraordinary power and scope of brands and branding in contemporary post-modern society.
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Data Analytics for Business : Lessons for Sales, Marketing, and Strategy
Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down.This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.The foundation of this text is the author’s 20-plus years of developing and delivering big data and artificial intelligence solutions across multiple industries: financial services, pharmaceuticals, consumer packaged goods, media, and retail.He provides guidelines and summarized cases for those studying or working in the fields of data science, data engineering, and business analytics.The book also offers a distinctive style: a series of essays, each of which summarizes a critical lesson or provides a step-by-step business process, with specific examples of successes and failures. Sales and marketing executives, project managers, business and engineering professionals, and graduate students will find this clear and comprehensive book the ideal companion when navigating the complex world of big data analytics.
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Business Models : Innovation, Digital Transformation, and Analytics
Since the beginning of time, running a business has involved using logic by which the business operates.This logic is called the business model in management science, which increasingly is focusing on issues surrounding business models.Research trends related to business models include value creation, value chain operationalization, and social and ecological aspects, as well as innovation and digital transformation.Business Models: Innovation, Digital Transformation, and Analytics examines how innovation, digital transformation, and the composition of value affect the existence and development of business models.The book starts by addressing the conceptual development of business models and by discussing the essence of innovation in those models.Chapters in the book investigate how: Business models can analyze digital transformation scenarios Individual business model elements effect selected performance measures as well as how the elements are significant for the enterprise value composition The environment effects the profitability of the high-growth enterprise business models Employer branding business models are perceived by the generation Z workforce To implement responsible business models in the enterprise Cyber risk is captured in business models Decision algorithms are important to business analyticsThis book is a compendium of knowledge about the use of business models in the context of innovative activities, digital transformation, and value composition.It attempts to combine the theory and practice and offers a look at business models currently used in companies, especially high-growth enterprises, in various countries of the world and indicates the prospects for their development.
Price: 44.99 £ | Shipping*: 0.00 £
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What is the type of business for E-commerce?
E-commerce is a type of business that involves buying and selling goods or services over the internet. It can include a wide range of products and services, such as retail, wholesale, digital goods, and online marketplaces. E-commerce businesses can operate on their own websites, through online marketplaces like Amazon or eBay, or through social media platforms. This type of business allows for global reach and 24/7 accessibility for customers.
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Are you still creating new photo albums that are not digital?
No, I am an AI digital assistant and do not create physical photo albums. However, I can help you organize and create digital photo albums using your photos and memories. If you need assistance with creating physical photo albums, I can provide guidance and tips on how to do so.
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Is the e-commerce industry really the worst for web developers?
No, the e-commerce industry is not necessarily the worst for web developers. While it does come with its own set of challenges, such as the need for robust security measures and complex payment processing systems, it also offers a wide range of opportunities for developers to showcase their skills and creativity. E-commerce websites often require high-quality user interfaces, seamless navigation, and efficient backend systems, which can be exciting and rewarding for web developers to work on. Additionally, the e-commerce industry is constantly evolving, providing developers with the chance to stay updated with the latest technologies and trends.
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Who can help me with creating a business plan, please?
There are several resources available to help you create a business plan. You can seek guidance from business advisors at your local Small Business Development Center (SBDC) or SCORE chapter. Additionally, online platforms like the Small Business Administration (SBA) website offer templates and guides for creating a business plan. You may also consider hiring a professional business consultant or accountant to assist you in developing a comprehensive business plan tailored to your specific needs.
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