Products related to Communication:
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Data Analytics in Marketing, Entrepreneurship, and Innovation
Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences.Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics.It features case studies that provide realistic examples of applications.This multifaceted examination of data analytics looks at: Business analyticsApplying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analyticsDeveloping new productsTechnopreneurshipDisruptive versus incremental innovationThe book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing.Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery.Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques.Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.
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Integrated Marketing Communication : Creative Strategy from Idea to Implementation
This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats.The fourth edition includes new case studies and increased discussion of digital and social media opportunities.
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Data Analytics for Business : Lessons for Sales, Marketing, and Strategy
Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down.This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.The foundation of this text is the author’s 20-plus years of developing and delivering big data and artificial intelligence solutions across multiple industries: financial services, pharmaceuticals, consumer packaged goods, media, and retail.He provides guidelines and summarized cases for those studying or working in the fields of data science, data engineering, and business analytics.The book also offers a distinctive style: a series of essays, each of which summarizes a critical lesson or provides a step-by-step business process, with specific examples of successes and failures. Sales and marketing executives, project managers, business and engineering professionals, and graduate students will find this clear and comprehensive book the ideal companion when navigating the complex world of big data analytics.
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Business Models : Innovation, Digital Transformation, and Analytics
Since the beginning of time, running a business has involved using logic by which the business operates.This logic is called the business model in management science, which increasingly is focusing on issues surrounding business models.Research trends related to business models include value creation, value chain operationalization, and social and ecological aspects, as well as innovation and digital transformation.Business Models: Innovation, Digital Transformation, and Analytics examines how innovation, digital transformation, and the composition of value affect the existence and development of business models.The book starts by addressing the conceptual development of business models and by discussing the essence of innovation in those models.Chapters in the book investigate how: Business models can analyze digital transformation scenarios Individual business model elements effect selected performance measures as well as how the elements are significant for the enterprise value composition The environment effects the profitability of the high-growth enterprise business models Employer branding business models are perceived by the generation Z workforce To implement responsible business models in the enterprise Cyber risk is captured in business models Decision algorithms are important to business analyticsThis book is a compendium of knowledge about the use of business models in the context of innovative activities, digital transformation, and value composition.It attempts to combine the theory and practice and offers a look at business models currently used in companies, especially high-growth enterprises, in various countries of the world and indicates the prospects for their development.
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What is better: Saleswoman for Marketing Communication or E-Commerce?
The answer to this question depends on individual preferences and strengths. A saleswoman for marketing communication may be better suited for someone who enjoys building relationships, networking, and effectively communicating the value of products or services to potential clients. On the other hand, e-commerce may be a better fit for someone who is tech-savvy, enjoys analyzing data, and is interested in the digital marketplace. Both roles offer unique opportunities for success and growth, so it ultimately comes down to personal interests and skills.
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What is the difference between a marketing strategy and a communication strategy?
A marketing strategy is a comprehensive plan that outlines an organization's overall approach to promoting and selling its products or services. It includes elements such as target market analysis, competitive positioning, pricing, and distribution. On the other hand, a communication strategy is a subset of the marketing strategy that focuses specifically on how the organization will communicate with its target audience. This includes messaging, channels, and tactics to effectively reach and engage customers. In essence, a communication strategy is a more specific and tactical aspect of the broader marketing strategy.
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What is the training for a merchant in e-commerce or a merchant in marketing communication?
Training for a merchant in e-commerce typically includes learning about online marketplaces, website design, digital marketing strategies, customer relationship management, and data analytics. They may also receive training on inventory management, payment processing, and shipping logistics. On the other hand, training for a merchant in marketing communication involves understanding branding, advertising, public relations, social media marketing, and content creation. They may also learn about market research, consumer behavior, and campaign planning and execution. Both roles require a strong understanding of the digital landscape and effective communication skills to engage with customers and drive sales.
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What is digital communication?
Digital communication refers to the exchange of information through electronic devices such as computers, smartphones, and tablets. It involves sending and receiving data in the form of text, images, videos, or audio over digital channels like email, social media, messaging apps, and websites. Digital communication allows for instant and efficient communication between individuals or groups regardless of geographical location, making it a vital aspect of modern-day interactions and business operations.
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Digital Innovation and Entrepreneurship
The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage.This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business.Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship.Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure.Features include: learning objectives, introductions, conclusions, tables and figures, highlighted key terms, and analysis and design exercises in each chapter; a wide range of real-world examples; a rolling case study of a hypothetical digital business that models the concepts covered in each chapter; appendices of business terms, including those relating to product licensing, customer service agreements and customer delivery contracts; and key terms explained throughout.Supplementary online resources include a test bank, lecture slides and a teaching guide for instructors, and a business design template for student use.
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Reshaping Entrepreneurship Education With Strategy and Innovation
New small business owners are constantly pressured to play a major role in the economic growth of their respected nation.However, revitalizing how individuals think, research, teach, and implement performance strategies to improve the operations of these small businesses is critical to entrepreneurial success. Reshaping Entrepreneurship Education With Strategy and Innovation is an essential reference source that discusses strategies to overcome performance barriers as well as implementation of effective entrepreneurial processes based on a wide range of global issues.Featuring research on topics such as authentic leadership, business ethics, and social entrepreneurship, this book is ideally designed for entrepreneurs, business professionals, scholars, researchers, students, and practitioners seeking coverage on innovative performance operations of small businesses.
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Human-Machine Communication : Rethinking Communication, Technology, and Ourselves
From virtual assistants to social robots, people are increasingly interacting with intelligent and highly communicative technologies throughout their daily lives.This shift from communicating with people to communicating with people and machines challenges how scholars have theorized and studied communication.Human-Machine Communication: Rethinking Communication, Technology, and Ourselves addresses this transition in how people communicate and who, or what, they communicate with and the implications of this evolution for communication research.Geared toward scholars interested in people’s interactions with technology, this book serves as an introduction to human-machine communication (HMC) as a specific area of study within communication (encompassing human-computer interaction, human-robot interaction, and human-agent interaction) and to the research possibilities of HMC.This collection includes papers presented as part of a scholarly conference on HMC, along with invited works from noted researchers.Topics include defining HMC, theoretical approaches to HMC, applications of HMC, and the larger implications of HMC for self and society.The research presented here focuses on people’s interactions with multiple technologies (artificial intelligence, algorithms, and robots) used within different contexts (home, workplace, education, journalism, and healthcare) from a variety of epistemological and methodological approaches (empirical, rhetorical, and critical/cultural).Overall, Human-Machine Communication provides readers with an understanding of HMC in a way that supports and promotes further scholarly inquiry in a growing area of communication research.
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Internal Communication Strategy : Design, Develop and Transform your Organizational Communication
Getting internal communication right starts with having a clear strategy.Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees. Written by award-winning communications professional Rachel Miller and featuring key insights from companies such as Marks & Spencer, Hilton, BBC and The Met Office, this book covers not only how to develop and write an internal communication strategy, but also how to practically implement it throughout your organization to create a shared understanding and vision. With workplaces constantly evolving, this book gives you a solid framework to return to when you need to refresh your strategy, providing actionable guidance and inspirational insights throughout. Drawing on the author's 20 years of experience, it also tackles the key topics facing communicators today including communicating with neurodivergent employees, how to influence at C-suite level, the effect of hybrid working and how to measure the impact and prove the value of internal communication.
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What should I do: Merchant in the healthcare sector, merchant in E-commerce, or merchant for marketing communication?
The decision between being a merchant in the healthcare sector, e-commerce, or marketing communication depends on your interests, skills, and market opportunities. If you are passionate about healthcare and helping others, being a merchant in the healthcare sector could be fulfilling. E-commerce offers a wide range of products and services, providing ample opportunities for growth and innovation. Marketing communication allows you to work with various clients and industries, utilizing your creativity and communication skills. Consider your strengths and interests to make the best decision for your career.
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What is sensor technology and communication?
Sensor technology refers to the use of sensors to detect and measure physical properties such as temperature, pressure, light, and motion. These sensors can then communicate this information to other devices or systems through various communication methods such as wired connections, wireless signals, or the internet. This allows for real-time monitoring and control of physical environments, enabling applications in areas such as smart homes, industrial automation, healthcare, and environmental monitoring. Overall, sensor technology and communication play a crucial role in enabling the collection and transmission of data for various applications, ultimately leading to improved efficiency, safety, and convenience.
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What is the difference between marketing communication and dialogue marketing?
Marketing communication is a one-way communication process where a company sends out messages to its target audience through various channels such as advertising, public relations, and sales promotions. It is focused on creating brand awareness and promoting products or services. On the other hand, dialogue marketing is a two-way communication process that focuses on building relationships with customers through personalized and interactive communication. It involves engaging in conversations with customers, gathering feedback, and providing personalized offers and information based on customer preferences. Dialogue marketing aims to create a more personalized and engaging experience for customers, leading to stronger relationships and increased customer loyalty.
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What is an example of communication technology?
One example of communication technology is email. Email allows individuals to send messages, documents, and media to others instantly over the internet. It is a widely used form of communication in both personal and professional settings, enabling quick and efficient exchange of information. Email also allows for the organization of messages into folders, the attachment of files, and the ability to communicate with multiple recipients simultaneously.
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