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  • Data Analytics in Marketing, Entrepreneurship, and Innovation
    Data Analytics in Marketing, Entrepreneurship, and Innovation

    Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences.Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics.It features case studies that provide realistic examples of applications.This multifaceted examination of data analytics looks at: Business analyticsApplying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analyticsDeveloping new productsTechnopreneurshipDisruptive versus incremental innovationThe book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing.Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery.Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques.Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.

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  • Anonymity
    Anonymity

    Formally launched in 2014, ALA’s Center for the Future of Libraries works to identify emerging trends relevant to libraries and the communities they serve, promote futuring and innovation techniques to help librarians and library professionals shape their future, and build connections with experts and innovative thinkers to help libraries address emerging issues.The first volume in a new series presented in partnership with the Center, Anonymity explores the roles and ramifications of this hallmark of technology.In the virtual realm, anonymity means that such bedrock values of librarianship as privacy, free speech, and intellectual freedom coexist uneasily with the proliferation of fake news, sexist and racist sentiments, and repugnant ideologies.As trusted guardians of knowledge, libraries and librarians can fill a growing need for reputable information and open dialog.Macrina, founder and director of the Library Freedom Project and a core contributor to the Tor Project, along with co-author Cooper of The Intercept, discuss apps (Whisper, Secret) and forums (Reddit) that promote anonymity as a central feature, even as so-called true anonymity remains elusive because of pervasive user data tracking.They also examine how anonymous content has become valuable fodder for both news organizations and clickbait websites.Will the rise of anonymity and the vulnerabilities it exposes, especially for governments and businesses, lead to a movement against it? Or have our society and its technology passed the point of no return?Bringing issues and viewpoints from outside the profession into the conversation, this book will encourage libraries to think about anonymity and what it means for the future of our institutions.

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  • Data Analytics for Business : Lessons for Sales, Marketing, and Strategy
    Data Analytics for Business : Lessons for Sales, Marketing, and Strategy

    Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down.This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.The foundation of this text is the author’s 20-plus years of developing and delivering big data and artificial intelligence solutions across multiple industries: financial services, pharmaceuticals, consumer packaged goods, media, and retail.He provides guidelines and summarized cases for those studying or working in the fields of data science, data engineering, and business analytics.The book also offers a distinctive style: a series of essays, each of which summarizes a critical lesson or provides a step-by-step business process, with specific examples of successes and failures. Sales and marketing executives, project managers, business and engineering professionals, and graduate students will find this clear and comprehensive book the ideal companion when navigating the complex world of big data analytics.

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  • Business Models : Innovation, Digital Transformation, and Analytics
    Business Models : Innovation, Digital Transformation, and Analytics

    Since the beginning of time, running a business has involved using logic by which the business operates.This logic is called the business model in management science, which increasingly is focusing on issues surrounding business models.Research trends related to business models include value creation, value chain operationalization, and social and ecological aspects, as well as innovation and digital transformation.Business Models: Innovation, Digital Transformation, and Analytics examines how innovation, digital transformation, and the composition of value affect the existence and development of business models.The book starts by addressing the conceptual development of business models and by discussing the essence of innovation in those models.Chapters in the book investigate how: Business models can analyze digital transformation scenarios Individual business model elements effect selected performance measures as well as how the elements are significant for the enterprise value composition The environment effects the profitability of the high-growth enterprise business models Employer branding business models are perceived by the generation Z workforce To implement responsible business models in the enterprise Cyber risk is captured in business models Decision algorithms are important to business analyticsThis book is a compendium of knowledge about the use of business models in the context of innovative activities, digital transformation, and value composition.It attempts to combine the theory and practice and offers a look at business models currently used in companies, especially high-growth enterprises, in various countries of the world and indicates the prospects for their development.

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  • How is anonymity in convictions?

    Anonymity in convictions refers to the protection of the identity of individuals who have been convicted of a crime. In some cases, the identity of the convicted person may be kept confidential to protect them from potential harm or discrimination. However, in other cases, the public has a right to know the identity of the convicted individual, especially in cases where the crime has had a significant impact on the community. The decision to grant anonymity in convictions is often based on the specific circumstances of the case and the potential risks involved.

  • How can anonymity be ensured?

    Anonymity can be ensured through various methods such as using anonymous communication tools like Tor or VPNs to hide the user's IP address, using anonymous email services that do not require personal information to sign up, and using pseudonyms or fake names when interacting online. Additionally, using encrypted messaging apps and secure browsing practices can also help maintain anonymity. It's important to be cautious about the information shared online and to regularly review privacy settings on social media and other online platforms.

  • Is anonymity good or evil?

    Anonymity itself is neither inherently good nor evil. It can be used for both positive and negative purposes. On one hand, anonymity can protect individuals' privacy and safety, allowing them to express themselves freely without fear of repercussions. On the other hand, it can also enable harmful behaviors such as cyberbullying, harassment, and criminal activities. Ultimately, the morality of anonymity depends on how it is used and the intentions behind its use.

  • How is the anonymity on Snapchat?

    Anonymity on Snapchat is relatively high compared to other social media platforms. Users can choose to create a username that does not reveal their real identity, and they can also choose to keep their personal information private. Additionally, the app's "Snap Map" feature allows users to control who can see their location, providing an extra layer of anonymity. However, it's important to note that users should still exercise caution when sharing personal information or interacting with others on the platform.

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  • Reshaping Entrepreneurship Education With Strategy and Innovation
    Reshaping Entrepreneurship Education With Strategy and Innovation

    New small business owners are constantly pressured to play a major role in the economic growth of their respected nation.However, revitalizing how individuals think, research, teach, and implement performance strategies to improve the operations of these small businesses is critical to entrepreneurial success. Reshaping Entrepreneurship Education With Strategy and Innovation is an essential reference source that discusses strategies to overcome performance barriers as well as implementation of effective entrepreneurial processes based on a wide range of global issues.Featuring research on topics such as authentic leadership, business ethics, and social entrepreneurship, this book is ideally designed for entrepreneurs, business professionals, scholars, researchers, students, and practitioners seeking coverage on innovative performance operations of small businesses.

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  • Digital Innovation and Entrepreneurship
    Digital Innovation and Entrepreneurship

    The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage.This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business.Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship.Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure.Features include: learning objectives, introductions, conclusions, tables and figures, highlighted key terms, and analysis and design exercises in each chapter; a wide range of real-world examples; a rolling case study of a hypothetical digital business that models the concepts covered in each chapter; appendices of business terms, including those relating to product licensing, customer service agreements and customer delivery contracts; and key terms explained throughout.Supplementary online resources include a test bank, lecture slides and a teaching guide for instructors, and a business design template for student use.

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  • Digital Analytics for Marketing
    Digital Analytics for Marketing

    This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.

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  • Textual Cacophony : Online Video and Anonymity in Japan
    Textual Cacophony : Online Video and Anonymity in Japan

    Textual Cacophony explores the behaviors and routines of communication within anonymous internet culture in Japan.Focusing on the video sharing website Niconico, social media aggregation sites, and the notorious 2channel message board, Daniel Johnson uncovers these sites' complex cultures of writing that obscure meaning through playful and opaque forms of deviant script and overwhelming waves of text.Those practices conflate language with images, meaning with play, and confound individual representation with aggregate forms of social identity.Johnson argues that online media cultures in and around Japan are entwined with a cultural logic and visual syntax of cacophony that expresses ambivalence toward representation, media form, and distinct experiences of time.This aesthetic of cacophony provides an alternative way of expressing social identity and belonging, with an unmarked sense of anonymity providing a counter-form to the dissolving institutions and relationships of neoliberal Japan.Textual Cacophony investigates what it means and feels like to participate in this influential online culture.

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  • What does anonymity mean at work?

    Anonymity at work refers to the ability for individuals to carry out their responsibilities without their identity being known or disclosed. This could be in the context of providing feedback, reporting concerns, or participating in surveys or assessments. Anonymity can help create a safe and open environment for employees to express their thoughts and opinions without fear of reprisal or judgment. It can also be a way to ensure confidentiality and privacy in sensitive situations.

  • How is the anonymity at the police?

    Anonymity at the police can vary depending on the specific situation. In some cases, police officers may need to maintain anonymity in order to protect themselves or carry out undercover operations. However, in most cases, police officers are required to identify themselves when interacting with the public in order to maintain transparency and accountability. Additionally, the use of body cameras and other forms of surveillance means that officers' actions are often recorded and can be reviewed if necessary. Overall, while there are some situations where anonymity is necessary for police officers, transparency and accountability are generally prioritized in their interactions with the public.

  • How does Orbot ensure anonymity and security?

    Orbot ensures anonymity and security by routing internet traffic through the Tor network, which encrypts and bounces the data through a series of relays to hide the user's IP address and location. This helps to prevent websites and online services from tracking the user's online activities. Orbot also allows users to access websites and services that may be blocked in their region, further enhancing their privacy and security online. Additionally, Orbot can be used in conjunction with other privacy tools, such as VPNs, to provide an extra layer of protection.

  • How can one maintain anonymity on Instagram?

    To maintain anonymity on Instagram, one can create a username that does not reveal their real name or identity. It is also important to avoid using profile pictures that can easily identify them. Additionally, one can refrain from sharing personal information such as their location, phone number, or email address on their profile. Lastly, it is advisable to be cautious about the type of content they post and interact with to avoid giving away too much personal information.

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