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  • Data Analytics in Marketing, Entrepreneurship, and Innovation
    Data Analytics in Marketing, Entrepreneurship, and Innovation

    Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences.Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics.It features case studies that provide realistic examples of applications.This multifaceted examination of data analytics looks at: Business analyticsApplying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analyticsDeveloping new productsTechnopreneurshipDisruptive versus incremental innovationThe book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing.Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery.Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques.Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.

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  • Forms that Work : Designing Web Forms for Usability
    Forms that Work : Designing Web Forms for Usability

    Forms that Work: Designing Web Forms for Usability clearly explains exactly how to design great forms for the web.The book provides proven and practical advice that will help you avoid pitfalls, and produce forms that are aesthetically pleasing, efficient and cost-effective.It features invaluable design methods, tips, and tricks to help ensure accurate data and satisfied customers.It includes dozens of examples - from nitty-gritty details (label alignment, mandatory fields) to visual designs (creating good grids, use of color). This book isn't just about colons and choosing the right widgets.It's about the whole process of making good forms, which has a lot more to do with making sure you're asking the right questions in a way that your users can answer than it does with whether you use a drop-down list or radio buttons.In an easy-to-read format with lots of examples, the authors present their three-layer model - relationship, conversation, appearance.You need all three for a successful form - a form that looks good, flows well, asks the right questions in the right way, and, most important of all, gets people to fill it out.Liberally illustrated with full-color examples, this book guides readers on how to define requirements, how to write questions that users will understand and want to answer, and how to deal with instructions, progress indicators and errors. This book is essential reading for HCI professionals, web designers, software developers, user interface designers, HCI academics and students, market research professionals, and financial professionals.

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  • User Experience Research and Usability of Health Information Technology
    User Experience Research and Usability of Health Information Technology

    Health information technology (HIT) is a critical component of the modern healthcare system.Yet to be effective and safely implemented in healthcare organizations and physicians and patients’ lives, it must be usable and useful.User Experience (UX) research is required throughout the full system design lifecycle of HIT products, which involve a user-centered and human- centered approach.This book discusses UX research frameworks, study designs, methods, data-analysis techniques, and a variety of data collection instruments and tools that can be used to conduct UX research in the healthcare space, all of which involve HIT and digital health.This book is for academics and scholars to be used to design studies for graduate dissertation work, in independent research, or as a textbook for UX/usability courses in health informatics or related health information and communication courses.This book is also useful for UX practitioners because it provides guidance on how to design a user research or usability study and focuses on leveraging a mixed- methods approach, including step-by-step by instructions and best practices for conducting:Field studiesInterviewsFocus groupsDiary studiesSurveysHeuristic evaluation Cognitive walkthrough Think aloudA plethora of standardized surveys and retrospective questionnaires (SUS, Post-study System Usability Questionnaire (PSSUQ)) are also included.UX researchers and healthcare professionals will gain an understanding of how to design a rigorous, yet feasible study that generates useful insights to inform the design of usable HIT.Everything from consent forms to how many participants to include in a usability study has been covered in this book.The author encourages user-centered design (UCD), mixed-methods, and collaboration amongst interdisciplinary teams.Knowledge from many inter-related disciplines, like psychology, technical communication (TC), and human-computer interaction (HCI), together with experiential knowledge from experts is offered throughout the text.

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  • Virtual Reality Usability Design
    Virtual Reality Usability Design

    The development of effective and usable software for spatial computing platforms like virtual reality (VR) requires an understanding of how these devices create new possibilities (and new perils) when it comes to interactions between humans and computers.Virtual Reality Usability Design provides readers with an understanding of the techniques and technologies required to design engaging and effective VR applications. The book covers both the mechanics of how human senses and the mind experience immersive virtual environments, as well as how to leverage these mechanics to create human-focused virtual experiences.Deeply rooted in principles of human perception and computational interaction, the current and future limitations of these replacements are also considered.Full of real-world examples, this book is an indispensable guide for any practising VR developer interested in making efficient and effective interfaces.Meanwhile, explorations of concrete theory in their practical application will be useful for VR students and researchers alike.

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  • How can the usability be improved in the design?

    The usability of the design can be improved by conducting user testing to gather feedback on the current design and identify any pain points or areas of confusion. This feedback can then be used to make iterative improvements to the design, such as simplifying navigation, improving the layout, and ensuring that key features are easily accessible. Additionally, incorporating user-centered design principles, such as clear and concise language, intuitive interactions, and responsive design, can also enhance the overall usability of the design. Regularly seeking input from users and incorporating their feedback into the design process will ultimately lead to a more user-friendly and effective design.

  • How do you find the design and usability of macOS?

    I find the design of macOS to be sleek, modern, and visually appealing. The user interface is intuitive and easy to navigate, making it user-friendly for both beginners and experienced users. The overall usability of macOS is efficient and seamless, with features like Mission Control, Spotlight search, and the Dock enhancing productivity and organization. Overall, I appreciate the design and usability of macOS for its functionality and aesthetic appeal.

  • What is the value and usability of an aquarium pump today?

    An aquarium pump is still valuable and usable today for several reasons. Firstly, it helps to oxygenate the water in the aquarium, which is essential for the health of the fish and other aquatic organisms. Additionally, it helps to circulate the water, preventing stagnation and creating a more natural environment for the aquarium inhabitants. Furthermore, aquarium pumps can also be used in conjunction with other filtration systems to maintain water quality and clarity. Overall, the value and usability of an aquarium pump today lie in its ability to support the health and well-being of the aquatic life in the aquarium.

  • What is better: Saleswoman for Marketing Communication or E-Commerce?

    The answer to this question depends on individual preferences and strengths. A saleswoman for marketing communication may be better suited for someone who enjoys building relationships, networking, and effectively communicating the value of products or services to potential clients. On the other hand, e-commerce may be a better fit for someone who is tech-savvy, enjoys analyzing data, and is interested in the digital marketplace. Both roles offer unique opportunities for success and growth, so it ultimately comes down to personal interests and skills.

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  • Data Analytics for Business : Lessons for Sales, Marketing, and Strategy
    Data Analytics for Business : Lessons for Sales, Marketing, and Strategy

    Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down.This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.The foundation of this text is the author’s 20-plus years of developing and delivering big data and artificial intelligence solutions across multiple industries: financial services, pharmaceuticals, consumer packaged goods, media, and retail.He provides guidelines and summarized cases for those studying or working in the fields of data science, data engineering, and business analytics.The book also offers a distinctive style: a series of essays, each of which summarizes a critical lesson or provides a step-by-step business process, with specific examples of successes and failures. Sales and marketing executives, project managers, business and engineering professionals, and graduate students will find this clear and comprehensive book the ideal companion when navigating the complex world of big data analytics.

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  • Business Models : Innovation, Digital Transformation, and Analytics
    Business Models : Innovation, Digital Transformation, and Analytics

    Since the beginning of time, running a business has involved using logic by which the business operates.This logic is called the business model in management science, which increasingly is focusing on issues surrounding business models.Research trends related to business models include value creation, value chain operationalization, and social and ecological aspects, as well as innovation and digital transformation.Business Models: Innovation, Digital Transformation, and Analytics examines how innovation, digital transformation, and the composition of value affect the existence and development of business models.The book starts by addressing the conceptual development of business models and by discussing the essence of innovation in those models.Chapters in the book investigate how: Business models can analyze digital transformation scenarios Individual business model elements effect selected performance measures as well as how the elements are significant for the enterprise value composition The environment effects the profitability of the high-growth enterprise business models Employer branding business models are perceived by the generation Z workforce To implement responsible business models in the enterprise Cyber risk is captured in business models Decision algorithms are important to business analyticsThis book is a compendium of knowledge about the use of business models in the context of innovative activities, digital transformation, and value composition.It attempts to combine the theory and practice and offers a look at business models currently used in companies, especially high-growth enterprises, in various countries of the world and indicates the prospects for their development.

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  • Usability Testing of Medical Devices
    Usability Testing of Medical Devices

    Usability Testing of Medical Devices covers the nitty-gritty of usability test planning, conducting, and results reporting.The book also discusses the government regulations and industry standards that motivate many medical device manufacturers to conduct usability tests. Since publication of the first edition, the FDA and other regulatory groups have modified their regulations and expectations regarding how medical device manufacturers should approach usability testing.Reflecting these changes, this Second Edition provides updated guidance to readers with an interest or direct role in conducting a usability test of a medical device or system.Key updates involve the 2011 FDA guidance on human factors engineering, requirements set forth by the third edition of IEC 60601 and closely related IEC 62366-1:2015, linking usability test tasks to risk analysis results, and analyzing root causes of use errors that occur during usability tests.Written by seasoned human factors specialists, Usability Testing of Medical Devices, Second Edition is an informative, practical, and up-to-date handbook for conducting usability tests of medical devices.The book helps ensure a smooth and painless development process—and thus, safe and effective medical devices.

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  • Don't Make Me Think, Revisited : A Common Sense Approach to Web Usability
    Don't Make Me Think, Revisited : A Common Sense Approach to Web Usability

    Design intuitive navigation for the ideal user experience Hundreds of thousands of Web designers and developers have relied on web usability expert Steve Krug's guide to help them understand the principles of intuitive navigation and information design.Witty, commonsensical, and eminently practical, it's one of the best-loved and most recommended books on the subject. Fresh perspectives and examplesNew chapter on mobile usabilityStill short, profusely illustrated...and best of all—fun to read If you've read it before, you'll rediscover what made Don't Make Me Think so essential to Web designers and developers around the world.If you've never read it, you'll see why so many people have said it should be required reading for anyone working on websites. "After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book." —Jeffrey Zeldman, author of Designing with Web Standards

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  • Which is more worthwhile, business administration or e-commerce?

    The answer to whether business administration or e-commerce is more worthwhile depends on individual interests and career goals. Business administration provides a broad foundation in various aspects of business management, while e-commerce focuses specifically on online business operations and strategies. If someone is interested in traditional business practices and wants a versatile skill set, business administration may be more suitable. On the other hand, if someone is passionate about technology and the digital marketplace, e-commerce could be a more valuable choice. Ultimately, both fields offer unique opportunities for success and growth.

  • What is the type of business for E-commerce?

    E-commerce is a type of business that involves buying and selling goods or services over the internet. It can include a wide range of products and services, such as retail, wholesale, digital goods, and online marketplaces. E-commerce businesses can operate on their own websites, through online marketplaces like Amazon or eBay, or through social media platforms. This type of business allows for global reach and 24/7 accessibility for customers.

  • Is the e-commerce industry really the worst for web developers?

    No, the e-commerce industry is not necessarily the worst for web developers. While it does come with its own set of challenges, such as the need for robust security measures and complex payment processing systems, it also offers a wide range of opportunities for developers to showcase their skills and creativity. E-commerce websites often require high-quality user interfaces, seamless navigation, and efficient backend systems, which can be exciting and rewarding for web developers to work on. Additionally, the e-commerce industry is constantly evolving, providing developers with the chance to stay updated with the latest technologies and trends.

  • Should one study marketing and digital media or business administration?

    The choice between studying marketing and digital media or business administration depends on one's career goals and interests. If someone is interested in the creative aspects of marketing, such as branding, advertising, and social media, then studying marketing and digital media would be a better fit. On the other hand, if someone is more interested in the overall management and operations of a business, then studying business administration would be more suitable. It is important to consider one's strengths, career aspirations, and the specific skills and knowledge they want to acquire before making a decision.

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