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  • Data Analytics in Marketing, Entrepreneurship, and Innovation
    Data Analytics in Marketing, Entrepreneurship, and Innovation

    Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences.Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics.It features case studies that provide realistic examples of applications.This multifaceted examination of data analytics looks at: Business analyticsApplying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analyticsDeveloping new productsTechnopreneurshipDisruptive versus incremental innovationThe book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing.Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery.Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques.Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.

    Price: 89.99 £ | Shipping*: 0.00 £
  • Small Business, Entrepreneurship and Enterprise Development
    Small Business, Entrepreneurship and Enterprise Development

    Undergraduate and MBA courses in Entrepreneurship, Small Business and Business Development offered as a core or elective part of a business studies degree programme.Well organised and easy to read, this exciting new book provides an authoritative introduction to the establishment, development and managerial issues confronting the smaller enterprise. It is concerned with the kinds of actions and behaviour often labelled entrepreneurial that seem to characterise the launch and growth of a successful business venture. The author examines in some detail the process of new business formation and growth, with particular emphasis on acting and thinking in a strategic framework to maximise the chances of business success and longevity.

    Price: 69.99 £ | Shipping*: 0.00 £
  • Entrepreneurship and Small Business Development : Perspectives and Cases
    Entrepreneurship and Small Business Development : Perspectives and Cases

    Entrepreneurship is a hot topic, yet there is no agreed definition of entrepreneurship.There is even debate about whether entrepreneurship can be taught!This text and case study collection is designed to stimulate critical thinking and reflective learning relating to entrepreneurship.This book enables you to focus on the key issues that need to be considered with regard to new ventures and/or a business plan module, as well as courses on theory and policy relating to entrepreneurship and small businesses.

    Price: 64.99 £ | Shipping*: 0.00 £
  • Data Analytics for Business : Lessons for Sales, Marketing, and Strategy
    Data Analytics for Business : Lessons for Sales, Marketing, and Strategy

    Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down.This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.The foundation of this text is the author’s 20-plus years of developing and delivering big data and artificial intelligence solutions across multiple industries: financial services, pharmaceuticals, consumer packaged goods, media, and retail.He provides guidelines and summarized cases for those studying or working in the fields of data science, data engineering, and business analytics.The book also offers a distinctive style: a series of essays, each of which summarizes a critical lesson or provides a step-by-step business process, with specific examples of successes and failures. Sales and marketing executives, project managers, business and engineering professionals, and graduate students will find this clear and comprehensive book the ideal companion when navigating the complex world of big data analytics.

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  • How can small business owners utilize e-commerce import to China?

    Small business owners can utilize e-commerce import to China by first understanding the Chinese market and consumer preferences. They can then set up an online store on popular Chinese e-commerce platforms such as Tmall, JD.com, or Taobao. It's important to ensure that the products comply with Chinese regulations and standards, and to provide Chinese language support and customer service. Additionally, leveraging social media and influencer marketing can help promote the products to the Chinese audience. Finally, partnering with a reliable logistics and fulfillment provider can ensure smooth delivery of products to Chinese customers.

  • How can marketing be used in a small craft business?

    Marketing can be a powerful tool for a small craft business to reach a wider audience and increase sales. Utilizing social media platforms, such as Instagram and Facebook, can help showcase products and engage with potential customers. Creating a visually appealing website or online store can also attract new customers and provide a convenient way for them to purchase products. Collaborating with influencers or participating in local craft fairs can further promote the business and build brand awareness.

  • What is a small business with small business regulation?

    A small business with small business regulation is a company that falls within the definition of a small business as determined by the government or regulatory body. Small business regulations are specific rules and requirements that are designed to govern the operations of small businesses, such as tax laws, employment regulations, and industry-specific guidelines. These regulations are often tailored to the size and scope of small businesses, taking into account their limited resources and capacity. Compliance with these regulations is important for small businesses to ensure legal and ethical operations.

  • What is better: Saleswoman for Marketing Communication or E-Commerce?

    The answer to this question depends on individual preferences and strengths. A saleswoman for marketing communication may be better suited for someone who enjoys building relationships, networking, and effectively communicating the value of products or services to potential clients. On the other hand, e-commerce may be a better fit for someone who is tech-savvy, enjoys analyzing data, and is interested in the digital marketplace. Both roles offer unique opportunities for success and growth, so it ultimately comes down to personal interests and skills.

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  • Business Models : Innovation, Digital Transformation, and Analytics
    Business Models : Innovation, Digital Transformation, and Analytics

    Since the beginning of time, running a business has involved using logic by which the business operates.This logic is called the business model in management science, which increasingly is focusing on issues surrounding business models.Research trends related to business models include value creation, value chain operationalization, and social and ecological aspects, as well as innovation and digital transformation.Business Models: Innovation, Digital Transformation, and Analytics examines how innovation, digital transformation, and the composition of value affect the existence and development of business models.The book starts by addressing the conceptual development of business models and by discussing the essence of innovation in those models.Chapters in the book investigate how: Business models can analyze digital transformation scenarios Individual business model elements effect selected performance measures as well as how the elements are significant for the enterprise value composition The environment effects the profitability of the high-growth enterprise business models Employer branding business models are perceived by the generation Z workforce To implement responsible business models in the enterprise Cyber risk is captured in business models Decision algorithms are important to business analyticsThis book is a compendium of knowledge about the use of business models in the context of innovative activities, digital transformation, and value composition.It attempts to combine the theory and practice and offers a look at business models currently used in companies, especially high-growth enterprises, in various countries of the world and indicates the prospects for their development.

    Price: 44.99 £ | Shipping*: 0.00 £
  • Small Business and Entrepreneurship
    Small Business and Entrepreneurship

    This exciting new book provides the ‘big picture’ on small business and entrepreneurship.Written by two recognised experts, active teachers and researchers at one of the world’s most respected business schools, it explores both the prevalence and importance of small and start-up businesses. Entrepreneurs and small businesses are highly diverse, so the book looks to apply broad brush strokes to learn from general patterns where possible.It identifies evidence where it is clear, but equally acknowledges where knowledge is limited or certain conclusions are impossible to draw.Perhaps most importantly, it makes clear that small businesses are not just scaled-down big businesses: they behave, respond, and are organised differently to large organisations. For Students: Financial Times video interviews with entrepreneurs and small business owners, weblinks to organisations cited in the book, flashcard glossary to help with revision. For Instructors:instructor manual, PowerPoint slides.

    Price: 66.99 £ | Shipping*: 0.00 £
  • Entrepreneurship and Small Business
    Entrepreneurship and Small Business

    This new edition of the market-leading textbook by Paul Burns offers an unrivalled holistic introduction to the field of entrepreneurship and valuable guidance for budding entrepreneurs looking to launch their own small business. Drawing on his decades of academic and entrepreneurial experience, the author takes you on a journey through the business life-cycle, from the early stages of start-up, through progressive growth, to the confident strides of a mature business.Combining cutting-edge theory with fresh global examples and lessons from real-life business practice, this accessible and explorative textbook will encourage you to develop the knowledge and skills needed to navigate the challenges faced by today’s entrepreneurs. Entrepreneurship and Small Business will help you to:- Learn what makes entrepreneurs tick with brand new Get into the Mindset video interviews and an exploration of entrepreneuial character traits- Seamlessly incorporate multimedia content into your learning with the new Digital Links platform accessed via your smart device- Understand how worldwide events can impact small businesses through incisive analysis of the effects of the COVID-19 pandemic- Grasp how entrepreneurship differs around the globe, with over 100 Case Insights and new examples from a diverse range of countries and industries- Ensure your understanding of the entrepreneurial landscape is up-to-date, with new chapters on recruiting and managing people, and on lean methodologies and business model frameworks. This is the ideal textbook for students taking undergraduate and postgraduate Entrepreneurship or Small Business Management courses, as well as for MBA students.

    Price: 59.99 £ | Shipping*: 0.00 £
  • Reshaping Entrepreneurship Education With Strategy and Innovation
    Reshaping Entrepreneurship Education With Strategy and Innovation

    New small business owners are constantly pressured to play a major role in the economic growth of their respected nation.However, revitalizing how individuals think, research, teach, and implement performance strategies to improve the operations of these small businesses is critical to entrepreneurial success. Reshaping Entrepreneurship Education With Strategy and Innovation is an essential reference source that discusses strategies to overcome performance barriers as well as implementation of effective entrepreneurial processes based on a wide range of global issues.Featuring research on topics such as authentic leadership, business ethics, and social entrepreneurship, this book is ideally designed for entrepreneurs, business professionals, scholars, researchers, students, and practitioners seeking coverage on innovative performance operations of small businesses.

    Price: 175.00 £ | Shipping*: 0.00 £
  • Are you looking for a web designer for a small business?

    Yes, I am looking for a web designer for a small business. I need someone who can create a professional and user-friendly website that reflects the brand and services of my business. The web designer should have experience working with small businesses and be able to deliver a high-quality website within a reasonable budget.

  • Small business or large business?

    It ultimately depends on the specific needs and goals of the individual or organization. Small businesses often offer more personalized service and flexibility, while large businesses may have more resources and established processes. Small businesses may be better for those who value a close-knit community and hands-on involvement, while large businesses may be better for those who prioritize stability and scalability. Both types of businesses have their own advantages and disadvantages, so it's important to carefully consider which aligns best with your priorities.

  • Which is more worthwhile, business administration or e-commerce?

    The answer to whether business administration or e-commerce is more worthwhile depends on individual interests and career goals. Business administration provides a broad foundation in various aspects of business management, while e-commerce focuses specifically on online business operations and strategies. If someone is interested in traditional business practices and wants a versatile skill set, business administration may be more suitable. On the other hand, if someone is passionate about technology and the digital marketplace, e-commerce could be a more valuable choice. Ultimately, both fields offer unique opportunities for success and growth.

  • What is the type of business for E-commerce?

    E-commerce is a type of business that involves buying and selling goods or services over the internet. It can include a wide range of products and services, such as retail, wholesale, digital goods, and online marketplaces. E-commerce businesses can operate on their own websites, through online marketplaces like Amazon or eBay, or through social media platforms. This type of business allows for global reach and 24/7 accessibility for customers.

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