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  • Data Analytics in Marketing, Entrepreneurship, and Innovation
    Data Analytics in Marketing, Entrepreneurship, and Innovation

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  • Social Management Responsiveness in Business
    Social Management Responsiveness in Business

    A lot of controversy exists around the contribution of the mining industry and the territorial development of the regions where it operates.Despite the boom in mineral prices, there are still many communities that do not show development.At the macroeconomic level, countries with a mining industry receive income from mining taxes and royalties, however, at the micro level this greater income is not reflected in the closing of socio-economic gaps and the well-being of the population. Cesar Saenz presents the Social Management Model Canvas (SMMC), describing the rationale of how an extractive company can create and deliver social value for communities around and beyond the sphere of influence.The SMMC can best be described through nine basic building blocks - the social value proposition; defining the community; social channels; relationship with the community; key social resources; key social activities; key social partners; social investment structure and social benefits.Companies can map the existing social management model to visualize, understand and communicate the level of responsiveness of the model, whilst using the canvas to explore new social management improvements to get a social license to operate. Communities require companies and governments to address their needs such as education, employment, health service, among others.Combining all these elements in a social management model helps companies consider all the variables when designing and implementing strategies that meet both business and community needs.

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  • Data Analytics for Business : Lessons for Sales, Marketing, and Strategy
    Data Analytics for Business : Lessons for Sales, Marketing, and Strategy

    Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down.This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.The foundation of this text is the author’s 20-plus years of developing and delivering big data and artificial intelligence solutions across multiple industries: financial services, pharmaceuticals, consumer packaged goods, media, and retail.He provides guidelines and summarized cases for those studying or working in the fields of data science, data engineering, and business analytics.The book also offers a distinctive style: a series of essays, each of which summarizes a critical lesson or provides a step-by-step business process, with specific examples of successes and failures. Sales and marketing executives, project managers, business and engineering professionals, and graduate students will find this clear and comprehensive book the ideal companion when navigating the complex world of big data analytics.

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  • Business Models : Innovation, Digital Transformation, and Analytics
    Business Models : Innovation, Digital Transformation, and Analytics

    Since the beginning of time, running a business has involved using logic by which the business operates.This logic is called the business model in management science, which increasingly is focusing on issues surrounding business models.Research trends related to business models include value creation, value chain operationalization, and social and ecological aspects, as well as innovation and digital transformation.Business Models: Innovation, Digital Transformation, and Analytics examines how innovation, digital transformation, and the composition of value affect the existence and development of business models.The book starts by addressing the conceptual development of business models and by discussing the essence of innovation in those models.Chapters in the book investigate how: Business models can analyze digital transformation scenarios Individual business model elements effect selected performance measures as well as how the elements are significant for the enterprise value composition The environment effects the profitability of the high-growth enterprise business models Employer branding business models are perceived by the generation Z workforce To implement responsible business models in the enterprise Cyber risk is captured in business models Decision algorithms are important to business analyticsThis book is a compendium of knowledge about the use of business models in the context of innovative activities, digital transformation, and value composition.It attempts to combine the theory and practice and offers a look at business models currently used in companies, especially high-growth enterprises, in various countries of the world and indicates the prospects for their development.

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  • What is Responsiveness 2?

    Responsiveness 2 is the ability to react quickly and effectively to changes in a situation or environment. It involves being flexible, adaptive, and proactive in addressing new challenges or opportunities. By being responsive, individuals or organizations can better meet the needs of their stakeholders and stay ahead of the competition.

  • What does impaired responsiveness mean?

    Impaired responsiveness refers to a decreased ability to react or respond appropriately to stimuli or situations. This can manifest as delayed responses, confusion, or difficulty in understanding and processing information. It can be caused by various factors such as fatigue, illness, medication, or neurological conditions, and can impact an individual's ability to function effectively in daily activities.

  • What does it mean when responsiveness increases?

    When responsiveness increases, it means that there is a quicker and more efficient reaction or response to a stimulus or situation. This can lead to improved communication, problem-solving, and decision-making. Increased responsiveness can also enhance customer satisfaction and overall performance in various contexts, such as business, healthcare, and relationships.

  • What is a case study for responsiveness?

    A case study for responsiveness involves examining how a company or organization effectively and efficiently responds to the needs and concerns of its customers or stakeholders. This could include analyzing how the company handles customer complaints, addresses feedback, and adapts to changing market demands. The case study would explore the strategies and tactics employed by the company to ensure that it is responsive to the needs of its target audience, and the impact of these efforts on customer satisfaction and loyalty.

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  • Reshaping Entrepreneurship Education With Strategy and Innovation
    Reshaping Entrepreneurship Education With Strategy and Innovation

    New small business owners are constantly pressured to play a major role in the economic growth of their respected nation.However, revitalizing how individuals think, research, teach, and implement performance strategies to improve the operations of these small businesses is critical to entrepreneurial success. Reshaping Entrepreneurship Education With Strategy and Innovation is an essential reference source that discusses strategies to overcome performance barriers as well as implementation of effective entrepreneurial processes based on a wide range of global issues.Featuring research on topics such as authentic leadership, business ethics, and social entrepreneurship, this book is ideally designed for entrepreneurs, business professionals, scholars, researchers, students, and practitioners seeking coverage on innovative performance operations of small businesses.

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  • Digital Innovation and Entrepreneurship
    Digital Innovation and Entrepreneurship

    The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage.This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business.Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship.Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure.Features include: learning objectives, introductions, conclusions, tables and figures, highlighted key terms, and analysis and design exercises in each chapter; a wide range of real-world examples; a rolling case study of a hypothetical digital business that models the concepts covered in each chapter; appendices of business terms, including those relating to product licensing, customer service agreements and customer delivery contracts; and key terms explained throughout.Supplementary online resources include a test bank, lecture slides and a teaching guide for instructors, and a business design template for student use.

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  • Digital Analytics for Marketing
    Digital Analytics for Marketing

    This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.

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  • Digital Innovation Strategy
    Digital Innovation Strategy

    Based on applied economics and from the perspective of an innovator seeking to develop a new digital business, this textbook is aimed at MBA and advanced undergraduate audiences interested in innovation strategy and competition in digital industries.Step-by-step, the book guides innovators through a dynamic market analysis and business model design, leading to an assessment of the future evolution of the market and the broader innovation ecosystem, and what the innovator can do to position the innovation for continued success.Each chapter defines and provides references for key concepts that can be further explored through suggested readings and study questions.Real-world case studies further facilitate forming a comprehensive view on how to resolve strategic challenges of digital innovation.The topics covered in this text are essential for a broad range of managers, consultants, entrepreneurs, technologists, and analysts to understand in depth.

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  • What is a case study example of responsiveness?

    A case study example of responsiveness is how a company quickly addresses and resolves customer complaints. For instance, a popular online retailer that promptly responds to negative reviews by offering solutions or compensations to dissatisfied customers demonstrates responsiveness. By acknowledging and taking action on customer feedback in a timely manner, the company shows its commitment to customer satisfaction and loyalty. This proactive approach can help improve the company's reputation and build trust with its customers.

  • What is the difference between price elasticity and price responsiveness?

    Price elasticity and price responsiveness both measure the sensitivity of quantity demanded to a change in price, but they are calculated differently. Price elasticity of demand is a unit-free measure that compares the percentage change in quantity demanded to the percentage change in price. It can be used to determine the degree of responsiveness of quantity demanded to a change in price. On the other hand, price responsiveness is a more general term that refers to the overall sensitivity of quantity demanded to a change in price, and it can be measured using various methods, such as the arc elasticity formula or the point elasticity formula. While price elasticity is a specific measure of responsiveness, price responsiveness is a broader concept that encompasses various ways to measure the relationship between price and quantity demanded.

  • What is better: Saleswoman for Marketing Communication or E-Commerce?

    The answer to this question depends on individual preferences and strengths. A saleswoman for marketing communication may be better suited for someone who enjoys building relationships, networking, and effectively communicating the value of products or services to potential clients. On the other hand, e-commerce may be a better fit for someone who is tech-savvy, enjoys analyzing data, and is interested in the digital marketplace. Both roles offer unique opportunities for success and growth, so it ultimately comes down to personal interests and skills.

  • How do I train for strength, stamina, and responsiveness at ETG?

    At ETG, you can train for strength, stamina, and responsiveness through a combination of resistance training, cardiovascular exercises, and agility drills. To build strength, focus on lifting heavy weights and performing compound movements such as squats, deadlifts, and bench presses. For stamina, incorporate high-intensity interval training (HIIT) and endurance exercises like running, cycling, or rowing. To improve responsiveness, include plyometric exercises, agility drills, and speed training to enhance your reaction time and coordination. Additionally, incorporating functional movements and exercises that mimic real-life activities can also help improve overall responsiveness.

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