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  • Data Analytics in Marketing, Entrepreneurship, and Innovation
    Data Analytics in Marketing, Entrepreneurship, and Innovation

    Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences.Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics.It features case studies that provide realistic examples of applications.This multifaceted examination of data analytics looks at: Business analyticsApplying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analyticsDeveloping new productsTechnopreneurshipDisruptive versus incremental innovationThe book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing.Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery.Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques.Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.

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  • Digital Marketing : Strategic Planning & Integration
    Digital Marketing : Strategic Planning & Integration

    An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics.Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok.A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet.The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone.Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading. Worked digital marketing plan. Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.

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  • Business Intelligence Guidebook : From Data Integration to Analytics
    Business Intelligence Guidebook : From Data Integration to Analytics

    Between the high-level concepts of business intelligence and the nitty-gritty instructions for using vendors’ tools lies the essential, yet poorly-understood layer of architecture, design and process.Without this knowledge, Big Data is belittled – projects flounder, are late and go over budget.Business Intelligence Guidebook: From Data Integration to Analytics shines a bright light on an often neglected topic, arming you with the knowledge you need to design rock-solid business intelligence and data integration processes.Practicing consultant and adjunct BI professor Rick Sherman takes the guesswork out of creating systems that are cost-effective, reusable and essential for transforming raw data into valuable information for business decision-makers. After reading this book, you will be able to design the overall architecture for functioning business intelligence systems with the supporting data warehousing and data-integration applications.You will have the information you need to get a project launched, developed, managed and delivered on time and on budget – turning the deluge of data into actionable information that fuels business knowledge.Finally, you’ll give your career a boost by demonstrating an essential knowledge that puts corporate BI projects on a fast-track to success.

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  • Creating Stellar Lessons with Digital Tools : From Integration to Innovation in Technology-Enhanced Teaching
    Creating Stellar Lessons with Digital Tools : From Integration to Innovation in Technology-Enhanced Teaching

    Creating Stellar Lessons with Digital Tools prepares teachers in training and in-service teachers to use technologies for design and development activities with middle and high school students.While software, open resources, handheld devices, and other tools hold great potential to enhance learning experiences, teachers themselves must model technology use in ways that inspire students to become producers and leaders rather than consumers and followers.Featuring concrete applications in social studies, English, mathematics, and science scenarios, this book provides pre-service and in-service teachers with seven paths to creatively integrate and innovate with computational thinking, datasets, maker spaces, visual design, media editing, and other approaches.

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  • What is the difference between an IT specialist for system integration and an IT specialist for digital networking?

    An IT specialist for system integration focuses on ensuring that different hardware and software systems work together seamlessly within an organization. They are responsible for integrating various systems to optimize performance and efficiency. On the other hand, an IT specialist for digital networking focuses on creating and maintaining networks that allow for communication and data sharing between devices and users. They are responsible for setting up and managing network infrastructure to support digital communication and collaboration. In summary, while system integration specialists focus on integrating systems, digital networking specialists focus on creating and maintaining networks for communication and data sharing.

  • What differences were there in the development of integration?

    The development of integration varied across different regions and time periods. In the United States, integration was a slow and often contentious process, marked by significant resistance and violence, particularly in the South during the Civil Rights Movement. In Europe, integration has been more gradual and has been driven by economic and political factors, such as the formation of the European Union. Overall, the approach to integration has differed based on historical, cultural, and social contexts.

  • Is application development really boring compared to system integration?

    It ultimately depends on personal preferences and interests. Some individuals may find application development to be more engaging and creative, as it involves designing and building new software solutions. On the other hand, system integration may be seen as more technical and detail-oriented, focusing on connecting different systems and ensuring they work together seamlessly. Both areas have their own challenges and rewards, so it's important to choose the path that aligns with your skills and interests.

  • What is more important: system integration or application development?

    Both system integration and application development are important in the world of technology. However, the importance of each depends on the specific needs and goals of a business or organization. System integration is crucial for ensuring that different systems and technologies work together seamlessly, while application development is essential for creating custom software solutions to meet specific business requirements. Ultimately, the importance of system integration versus application development will vary based on the unique needs and priorities of each individual organization.

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  • Analytics and Optimization for Renewable Energy Integration
    Analytics and Optimization for Renewable Energy Integration

    The scope of this book covers the modeling and forecast of renewable energy and operation and planning of power system with renewable energy integration.The first part presents mathematical theories of stochastic mathematics; the second presents modeling and analytic techniques for renewable energy generation; the third provides solutions on how to handle the uncertainty of renewable energy in power system operation.It includes advanced stochastic unit commitment models to acquire the optimal generation schedule under uncertainty, efficient algorithms to calculate the probabilistic power, and an efficient operation strategy for renewable power plants participating in electricity markets.

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  • Data Analytics for Business : Lessons for Sales, Marketing, and Strategy
    Data Analytics for Business : Lessons for Sales, Marketing, and Strategy

    Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down.This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.The foundation of this text is the author’s 20-plus years of developing and delivering big data and artificial intelligence solutions across multiple industries: financial services, pharmaceuticals, consumer packaged goods, media, and retail.He provides guidelines and summarized cases for those studying or working in the fields of data science, data engineering, and business analytics.The book also offers a distinctive style: a series of essays, each of which summarizes a critical lesson or provides a step-by-step business process, with specific examples of successes and failures. Sales and marketing executives, project managers, business and engineering professionals, and graduate students will find this clear and comprehensive book the ideal companion when navigating the complex world of big data analytics.

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  • Business Models : Innovation, Digital Transformation, and Analytics
    Business Models : Innovation, Digital Transformation, and Analytics

    Since the beginning of time, running a business has involved using logic by which the business operates.This logic is called the business model in management science, which increasingly is focusing on issues surrounding business models.Research trends related to business models include value creation, value chain operationalization, and social and ecological aspects, as well as innovation and digital transformation.Business Models: Innovation, Digital Transformation, and Analytics examines how innovation, digital transformation, and the composition of value affect the existence and development of business models.The book starts by addressing the conceptual development of business models and by discussing the essence of innovation in those models.Chapters in the book investigate how: Business models can analyze digital transformation scenarios Individual business model elements effect selected performance measures as well as how the elements are significant for the enterprise value composition The environment effects the profitability of the high-growth enterprise business models Employer branding business models are perceived by the generation Z workforce To implement responsible business models in the enterprise Cyber risk is captured in business models Decision algorithms are important to business analyticsThis book is a compendium of knowledge about the use of business models in the context of innovative activities, digital transformation, and value composition.It attempts to combine the theory and practice and offers a look at business models currently used in companies, especially high-growth enterprises, in various countries of the world and indicates the prospects for their development.

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  • Reshaping Entrepreneurship Education With Strategy and Innovation
    Reshaping Entrepreneurship Education With Strategy and Innovation

    New small business owners are constantly pressured to play a major role in the economic growth of their respected nation.However, revitalizing how individuals think, research, teach, and implement performance strategies to improve the operations of these small businesses is critical to entrepreneurial success. Reshaping Entrepreneurship Education With Strategy and Innovation is an essential reference source that discusses strategies to overcome performance barriers as well as implementation of effective entrepreneurial processes based on a wide range of global issues.Featuring research on topics such as authentic leadership, business ethics, and social entrepreneurship, this book is ideally designed for entrepreneurs, business professionals, scholars, researchers, students, and practitioners seeking coverage on innovative performance operations of small businesses.

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  • How does the integration of e-functions work?

    The integration of e-functions works similarly to the integration of other types of functions, but with the added property that the derivative of e^x is simply e^x. This means that when integrating e^x, the result is simply e^x plus a constant. When integrating more complex e-functions, such as e^(ax), where a is a constant, the integration involves applying the power rule and then dividing by the constant a. Overall, the integration of e-functions follows the same basic principles as other functions, but with the added simplicity of the derivative of e^x being e^x.

  • Can a specialist in information technology for system integration further qualify as a specialist in application development?

    While a specialist in information technology for system integration may have a strong foundation in IT systems and infrastructure, they may need additional training and experience to become a specialist in application development. Application development requires a deep understanding of programming languages, software development methodologies, and user interface design, which may not be the primary focus of a system integration specialist. However, with additional education and hands-on experience in application development, a system integration specialist could potentially transition into a dual role as a specialist in both system integration and application development.

  • What is better: Saleswoman for Marketing Communication or E-Commerce?

    The answer to this question depends on individual preferences and strengths. A saleswoman for marketing communication may be better suited for someone who enjoys building relationships, networking, and effectively communicating the value of products or services to potential clients. On the other hand, e-commerce may be a better fit for someone who is tech-savvy, enjoys analyzing data, and is interested in the digital marketplace. Both roles offer unique opportunities for success and growth, so it ultimately comes down to personal interests and skills.

  • What is a specialist in information technology for system integration?

    A specialist in information technology for system integration is a professional who is responsible for ensuring that different software systems and applications can work together seamlessly within an organization. They have expertise in integrating various technologies, databases, and applications to create a cohesive and efficient system. These specialists are skilled in identifying and resolving compatibility issues, designing interfaces, and implementing solutions to optimize system performance. Overall, their role is crucial in ensuring that all components of an organization's IT infrastructure work together effectively to support business operations.

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