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  • International Marketing Strategy: Analysis, Development and Implementation
    International Marketing Strategy: Analysis, Development and Implementation

    Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade.Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets.It provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments.An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.

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  • Strategic International Marketing : Strategy Development and Implementation
    Strategic International Marketing : Strategy Development and Implementation

    Strategic International Marketing, 2e offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. Compact and readable, this practical text offers the reader insights into the globalisation phenomenon, partner relations and strategic positioning in international markets.This 2nd edition has been fully updated to include coverage of the complex international business environment, consider how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.New international case studies and examples are included throughout to demonstrate how the theory translated into practice. This text is strategic and applied, and an ideal introduction to international marketing for advanced undergraduates and postgraduates in Business and Management, as well as those studying for MBAs and executive qualifications.It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories.Supplementary online resources are available to aid instructors.

    Price: 39.99 £ | Shipping*: 0.00 £
  • Small Business, Entrepreneurship and Enterprise Development
    Small Business, Entrepreneurship and Enterprise Development

    Undergraduate and MBA courses in Entrepreneurship, Small Business and Business Development offered as a core or elective part of a business studies degree programme.Well organised and easy to read, this exciting new book provides an authoritative introduction to the establishment, development and managerial issues confronting the smaller enterprise. It is concerned with the kinds of actions and behaviour often labelled entrepreneurial that seem to characterise the launch and growth of a successful business venture. The author examines in some detail the process of new business formation and growth, with particular emphasis on acting and thinking in a strategic framework to maximise the chances of business success and longevity.

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  • Social Entrepreneurship for Development : A Business Model
    Social Entrepreneurship for Development : A Business Model

    Social Entrepreneurship for Development, Second Edition, presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship.The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries.Readers will learn how producers can control the supply chain, including distribution to retail stores. Focusing on Africa and least developed countries (LDCs), the authors demonstrate methods of utilizing intellectual property tools, producer ownership, market positioning, and branding for lucrative outcomes.Extensive research provides readers with a thorough understanding of what it means to work smarter in a developing business, while a rich set of international cases offers insight into the practical applications of brand positioning, trademarks, and licenses.This new edition features brand new chapters on funding and environmental, social, and government goals (ESGs). With a dozen online workbooks to outline methodology, skills, tools, and case studies, Social Entrepreneurship for Development, Second Edition, remains a valuable resource for any student of social entrepreneurship or international development.

    Price: 56.99 £ | Shipping*: 0.00 £
  • What is better: web development or game development?

    The answer to this question depends on individual preferences and career goals. Web development is better for those who are interested in creating websites, web applications, and working with a variety of programming languages and frameworks. On the other hand, game development is better for those who are passionate about creating interactive and immersive experiences, working with 3D graphics, and game engines. Both fields offer unique challenges and opportunities, so it ultimately comes down to personal interests and career aspirations.

  • What is web development?

    Web development is the process of building and maintaining websites and web applications. It involves a combination of programming, design, and content creation to create a functional and visually appealing online presence. Web developers use various programming languages, such as HTML, CSS, and JavaScript, to bring a website to life and ensure it functions properly across different devices and browsers. The goal of web development is to create an engaging and user-friendly experience for visitors to a website.

  • What is the difference between web development and software development?

    Web development primarily focuses on creating websites and web applications that are accessed through a web browser, using technologies such as HTML, CSS, and JavaScript. Software development, on the other hand, involves creating applications that can run on various platforms, including desktop computers, mobile devices, and servers. While web development is a subset of software development, software development encompasses a broader range of applications beyond just web-based ones.

  • What is Web Development 2?

    Web Development 2 is the advanced stage of web development that involves building more complex and interactive websites and web applications. It typically includes learning advanced programming languages such as JavaScript, frameworks like React or Angular, and server-side technologies like Node.js. Web Development 2 also covers topics such as responsive design, web performance optimization, and security best practices. Overall, it focuses on creating dynamic and feature-rich web experiences for users.

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  • Data Analytics in Marketing, Entrepreneurship, and Innovation
    Data Analytics in Marketing, Entrepreneurship, and Innovation

    Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences.Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics.It features case studies that provide realistic examples of applications.This multifaceted examination of data analytics looks at: Business analyticsApplying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analyticsDeveloping new productsTechnopreneurshipDisruptive versus incremental innovationThe book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing.Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery.Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques.Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.

    Price: 89.99 £ | Shipping*: 0.00 £
  • Entrepreneurship and Small Business Development : Perspectives and Cases
    Entrepreneurship and Small Business Development : Perspectives and Cases

    Entrepreneurship is a hot topic, yet there is no agreed definition of entrepreneurship.There is even debate about whether entrepreneurship can be taught!This text and case study collection is designed to stimulate critical thinking and reflective learning relating to entrepreneurship.This book enables you to focus on the key issues that need to be considered with regard to new ventures and/or a business plan module, as well as courses on theory and policy relating to entrepreneurship and small businesses.

    Price: 64.99 £ | Shipping*: 0.00 £
  • Rust Web Development
    Rust Web Development

    Create bulletproof, high-performance web apps and servers with Rust. In Rust Web Development you will learn: Handling the borrow checker in an asynchronous environmentCreating web APIs and using JSON in RustGraceful error handlingTesting, tracing, logging, and debuggingDeploying Rust applicationsEfficient database access Rust Web Development is a hands-on guide to building server-based web applications with Rust.If you've built web servers using Java, C#, or PHP, you'll instantly fall in love with the performance and development experience Rust delivers.This book shows you how to work efficiently using pure Rust, along with important Rust libraries such as tokio for async runtimes, warp for web servers and APIs, and reqwest to run external HTTP requests. about the technology Web development languages and libraries can be resource hungry, with poor safety for maintaining vital web services.Rust services perform better and guarantee better safety.Plus, Rust's awesome compiler gives you an amazing developer experience.You'll get the speed of low-level programming languages like C along with the ease-of-use you'd expect from high-level languages Python or Ruby, with a super strong compiler that automatically prevents common mistakes such as null pointers. about the book In Rust Web Development, you'll learn to build server-side web applications using the Rust language and its key libraries.If you know the basics of Rust, you'll quickly pick up some pro tips for setting up your projects and organizing your code.This book gets you hands-on fast, with numerous small and large examples.You'll get up to speed with how Rust streamlines backend development, implements authentication flows, and even makes it easier for your APIs to interact.As you go, you'll build a complete Q&A web service and iterate on your code chapter-by-chapter, just like a real development project. RETAIL SELLING POINTS • Handling the borrow checker in an asynchronous environment • Creating web APIs and using JSON in Rust • Graceful error handling • Testing, tracing, logging, and debugging • Deploying Rust applications • Efficient database access AUDIENCE For experienced web developers familiar with Java, Node, or Go, and the absolute basics of Rust

    Price: 38.99 £ | Shipping*: 0.00 £
  • Entrepreneurship and Sustainable Development in Africa
    Entrepreneurship and Sustainable Development in Africa

    High foreign aid dependence, poor human capital, rising high youth unemployment and poverty are just some of the reasons that Africa represents such a striking symbol of global inequality today. In this book, the author draws on his research and experience of working with key stakeholders to explore how Africa can take advantage of the knowledge economy and 4th Industrial Revolution opportunities to rebuild from the Covid-19 pandemic and empower its people and encourage entrepreneurship. Entrepreneurship and Sustainable Development in Africa is a book the African political class, economic policy and development experts, the donor community, academic researchers and students of business and international development can rely on for a better understanding and solutions to Africa’s historical and contemporary socio-economic problems. Paschal Anosike is Associate Professor of Entrepreneurship and Innovation and the founding Director of Centre for African Entrepreneurship and Leadership (CAEL) at the University of Wolverhampton.

    Price: 35.99 £ | Shipping*: 0.00 £
  • Is web development very difficult?

    Web development can be challenging, especially for beginners, as it involves learning various programming languages, frameworks, and tools. However, with dedication and practice, it is definitely achievable. There are also many resources available online, such as tutorials, courses, and forums, that can help individuals learn and improve their web development skills. Overall, while web development may be difficult at times, it is certainly possible to learn and master with the right approach and perseverance.

  • How can one learn web development?

    One can learn web development through various online resources such as tutorials, courses, and coding bootcamps. It is important to start with the basics of HTML, CSS, and JavaScript before moving on to more advanced topics like frameworks and libraries. Practice and hands-on experience are key to mastering web development, so working on personal projects or contributing to open-source projects can help solidify one's skills. Additionally, networking with other developers and seeking mentorship can provide valuable guidance and support in the learning process.

  • Is it worth learning web development?

    Yes, learning web development can be worth it for many reasons. It is a valuable skill in today's digital age, with a high demand for web developers in the job market. It can also provide opportunities for freelance work and entrepreneurship. Additionally, web development allows you to create and customize websites and web applications, which can be a rewarding and creative endeavor.

  • How do I practice web development?

    To practice web development, you can start by learning the basics of HTML, CSS, and JavaScript through online tutorials, courses, or books. Once you have a good understanding of these languages, you can practice by building simple websites or web applications. You can also contribute to open-source projects on platforms like GitHub, participate in coding challenges, and seek feedback from experienced developers to improve your skills. Additionally, staying updated with the latest web development trends and technologies will help you continue to practice and improve your skills.

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