Products related to Business:
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Business Models : Innovation, Digital Transformation, and Analytics
Since the beginning of time, running a business has involved using logic by which the business operates.This logic is called the business model in management science, which increasingly is focusing on issues surrounding business models.Research trends related to business models include value creation, value chain operationalization, and social and ecological aspects, as well as innovation and digital transformation.Business Models: Innovation, Digital Transformation, and Analytics examines how innovation, digital transformation, and the composition of value affect the existence and development of business models.The book starts by addressing the conceptual development of business models and by discussing the essence of innovation in those models.Chapters in the book investigate how: Business models can analyze digital transformation scenarios Individual business model elements effect selected performance measures as well as how the elements are significant for the enterprise value composition The environment effects the profitability of the high-growth enterprise business models Employer branding business models are perceived by the generation Z workforce To implement responsible business models in the enterprise Cyber risk is captured in business models Decision algorithms are important to business analyticsThis book is a compendium of knowledge about the use of business models in the context of innovative activities, digital transformation, and value composition.It attempts to combine the theory and practice and offers a look at business models currently used in companies, especially high-growth enterprises, in various countries of the world and indicates the prospects for their development.
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Demand-Driven Business Strategy : Digital Transformation and Business Model Innovation
Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their role in business model transformation.Students are walked through the nature of supply- and demand-driven models and how organizations transform from one to the other.Theoretical insights are combined with real-world application through global case studies and examples from Amazon, Google, Uber, Volvo and Picnic.Chapter objectives and summaries provide consistent structure and aid learning, whilst reflective questions encourage further thought and discussion.Comprehensive and practical, this is an essential text for advanced undergraduate and postgraduate students studying strategic management, marketing, business innovation, consumer behavior, digital transformation and entrepreneurship.
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Data Analytics for Business : Lessons for Sales, Marketing, and Strategy
Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down.This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.The foundation of this text is the author’s 20-plus years of developing and delivering big data and artificial intelligence solutions across multiple industries: financial services, pharmaceuticals, consumer packaged goods, media, and retail.He provides guidelines and summarized cases for those studying or working in the fields of data science, data engineering, and business analytics.The book also offers a distinctive style: a series of essays, each of which summarizes a critical lesson or provides a step-by-step business process, with specific examples of successes and failures. Sales and marketing executives, project managers, business and engineering professionals, and graduate students will find this clear and comprehensive book the ideal companion when navigating the complex world of big data analytics.
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Data Analytics in Marketing, Entrepreneurship, and Innovation
Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences.Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics.It features case studies that provide realistic examples of applications.This multifaceted examination of data analytics looks at: Business analyticsApplying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analyticsDeveloping new productsTechnopreneurshipDisruptive versus incremental innovationThe book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing.Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery.Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques.Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.
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Which is more worthwhile, business administration or e-commerce?
The answer to whether business administration or e-commerce is more worthwhile depends on individual interests and career goals. Business administration provides a broad foundation in various aspects of business management, while e-commerce focuses specifically on online business operations and strategies. If someone is interested in traditional business practices and wants a versatile skill set, business administration may be more suitable. On the other hand, if someone is passionate about technology and the digital marketplace, e-commerce could be a more valuable choice. Ultimately, both fields offer unique opportunities for success and growth.
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What is the type of business for E-commerce?
E-commerce is a type of business that involves buying and selling goods or services over the internet. It can include a wide range of products and services, such as retail, wholesale, digital goods, and online marketplaces. E-commerce businesses can operate on their own websites, through online marketplaces like Amazon or eBay, or through social media platforms. This type of business allows for global reach and 24/7 accessibility for customers.
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Should one study marketing and digital media or business administration?
The choice between studying marketing and digital media or business administration depends on one's career goals and interests. If someone is interested in the creative aspects of marketing, such as branding, advertising, and social media, then studying marketing and digital media would be a better fit. On the other hand, if someone is more interested in the overall management and operations of a business, then studying business administration would be more suitable. It is important to consider one's strengths, career aspirations, and the specific skills and knowledge they want to acquire before making a decision.
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What is the difference between Business Informatics and E-Commerce?
Business Informatics is a broader field that focuses on the intersection of business and technology, encompassing areas such as data analysis, information systems, and business processes optimization. On the other hand, E-Commerce specifically deals with the buying and selling of goods and services online, involving activities like online marketing, payment processing, and supply chain management. While Business Informatics provides a more holistic view of how technology can be used to improve business operations, E-Commerce is a subset that focuses on the online aspect of conducting business.
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ISE Predictive Analytics for Business Strategy
Designed for courses that provide a conceptual and broad-based introduction to econometrics and business analytics, Predictive Analytics for Business Strategy, 1st edition provides future managers with a basic understanding of what data can do in forming business strategy without getting into a taxonomy of models and their statistical properties.Through engaging questions, explanations, and applications, students develop a deeper understanding of the fundamental reasoning behind how and why analysis can generate actionable knowledge and learn to think critically about whether a given analysis has merit or not.
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Small Business, Entrepreneurship and Enterprise Development
Undergraduate and MBA courses in Entrepreneurship, Small Business and Business Development offered as a core or elective part of a business studies degree programme.Well organised and easy to read, this exciting new book provides an authoritative introduction to the establishment, development and managerial issues confronting the smaller enterprise. It is concerned with the kinds of actions and behaviour often labelled entrepreneurial that seem to characterise the launch and growth of a successful business venture. The author examines in some detail the process of new business formation and growth, with particular emphasis on acting and thinking in a strategic framework to maximise the chances of business success and longevity.
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Web Marketing for the Music Business
Learn to create a powerful online presence that captures your audience by exposing them to the sights and sounds of your band or music project and allowing them to easily become paying fans.Web Marketing for the Music Business second edition includes updated basics and advice on website creation: * Setting up your website and website design* Selecting your domain name and host* Using HTML, Java, widgets, Flash, and RSS to charge up your websiteNew! * Using search engine optimization (SEO) methods for the best search engine rankings New! * Maximizing social media sites like Facebook, YouTube, and Twitter for easy sharing by fans* Monitoring site traffic and using analytic tools* Adding audio and video to your site* Choosing and using commercial download services* Creating and managing an online store* Finding your market online* Creating a mobile website and mobile media campaignMarket your band using sites like Facebook, SonicBids, and ReverbNation, where fan interaction is key, and fan-generated content can be encouraged.Learn techniques to coordinate your offline and online promotions for maximum impact.Drawing on his own experience and the knowledge of industry experts, author Tom Hutchison brings you solid marketing advice.The companion website for the book, www.focalpress.com/cw/hutchison, gives you more on the ever-changing world of online promotion.This is the perfect book for do-it-yourself musicians, managers, and labels who want to maximize sales and exposure or industry professionals seeking information on new media.
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E-commerce 2023–2024: business. technology. society., Global Edition
E-commerce 2023–2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data.Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The 18th Edition features all new or updated opening, closing, and “Insight on” cases.Coverage reflects the latest developments in business, technology, and society that impact e-commerce, with text, data, figures and tables updated through September 2022.Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions.Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included. This print textbook is available for students to rent for their classes.The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.
Price: 60.99 £ | Shipping*: 0.00 £
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Can a trained merchant start their own business in e-commerce?
Yes, a trained merchant can definitely start their own business in e-commerce. With their knowledge of sales, marketing, and customer service, they have a strong foundation to build a successful online business. By leveraging their expertise and skills, they can effectively navigate the world of e-commerce and create a thriving venture. Additionally, their experience in the merchant industry can give them a competitive edge in understanding consumer behavior and trends in the online marketplace.
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How can small business owners utilize e-commerce import to China?
Small business owners can utilize e-commerce import to China by first understanding the Chinese market and consumer preferences. They can then set up an online store on popular Chinese e-commerce platforms such as Tmall, JD.com, or Taobao. It's important to ensure that the products comply with Chinese regulations and standards, and to provide Chinese language support and customer service. Additionally, leveraging social media and influencer marketing can help promote the products to the Chinese audience. Finally, partnering with a reliable logistics and fulfillment provider can ensure smooth delivery of products to Chinese customers.
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Does market research hinder innovation in business administration?
Market research does not necessarily hinder innovation in business administration. In fact, it can provide valuable insights into consumer needs and preferences, helping businesses to develop innovative products and services that meet market demands. By understanding market trends and customer behavior, businesses can identify opportunities for innovation and stay ahead of competitors. However, relying too heavily on market research without allowing room for creativity and risk-taking can limit the potential for groundbreaking innovations. It is important for businesses to strike a balance between leveraging market research and fostering a culture of innovation to drive success in business administration.
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What is digital business management?
Digital business management refers to the use of digital technologies and strategies to effectively manage and optimize various aspects of a business, such as operations, marketing, customer relations, and data analysis. It involves leveraging digital tools and platforms to streamline processes, improve decision-making, and enhance overall business performance. This can include implementing digital marketing campaigns, utilizing data analytics to make informed business decisions, and integrating digital solutions to improve customer experiences. Overall, digital business management aims to harness the power of technology to drive business growth and success in the digital age.
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