Products related to Aesthetics:
-
Data Analytics in Marketing, Entrepreneurship, and Innovation
Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences.Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics.It features case studies that provide realistic examples of applications.This multifaceted examination of data analytics looks at: Business analyticsApplying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analyticsDeveloping new productsTechnopreneurshipDisruptive versus incremental innovationThe book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing.Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery.Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques.Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.
Price: 89.99 £ | Shipping*: 0.00 £ -
Data Analytics for Business : Lessons for Sales, Marketing, and Strategy
Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down.This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.The foundation of this text is the author’s 20-plus years of developing and delivering big data and artificial intelligence solutions across multiple industries: financial services, pharmaceuticals, consumer packaged goods, media, and retail.He provides guidelines and summarized cases for those studying or working in the fields of data science, data engineering, and business analytics.The book also offers a distinctive style: a series of essays, each of which summarizes a critical lesson or provides a step-by-step business process, with specific examples of successes and failures. Sales and marketing executives, project managers, business and engineering professionals, and graduate students will find this clear and comprehensive book the ideal companion when navigating the complex world of big data analytics.
Price: 37.99 £ | Shipping*: 0.00 £ -
Business Models : Innovation, Digital Transformation, and Analytics
Since the beginning of time, running a business has involved using logic by which the business operates.This logic is called the business model in management science, which increasingly is focusing on issues surrounding business models.Research trends related to business models include value creation, value chain operationalization, and social and ecological aspects, as well as innovation and digital transformation.Business Models: Innovation, Digital Transformation, and Analytics examines how innovation, digital transformation, and the composition of value affect the existence and development of business models.The book starts by addressing the conceptual development of business models and by discussing the essence of innovation in those models.Chapters in the book investigate how: Business models can analyze digital transformation scenarios Individual business model elements effect selected performance measures as well as how the elements are significant for the enterprise value composition The environment effects the profitability of the high-growth enterprise business models Employer branding business models are perceived by the generation Z workforce To implement responsible business models in the enterprise Cyber risk is captured in business models Decision algorithms are important to business analyticsThis book is a compendium of knowledge about the use of business models in the context of innovative activities, digital transformation, and value composition.It attempts to combine the theory and practice and offers a look at business models currently used in companies, especially high-growth enterprises, in various countries of the world and indicates the prospects for their development.
Price: 44.99 £ | Shipping*: 0.00 £ -
Reshaping Entrepreneurship Education With Strategy and Innovation
New small business owners are constantly pressured to play a major role in the economic growth of their respected nation.However, revitalizing how individuals think, research, teach, and implement performance strategies to improve the operations of these small businesses is critical to entrepreneurial success. Reshaping Entrepreneurship Education With Strategy and Innovation is an essential reference source that discusses strategies to overcome performance barriers as well as implementation of effective entrepreneurial processes based on a wide range of global issues.Featuring research on topics such as authentic leadership, business ethics, and social entrepreneurship, this book is ideally designed for entrepreneurs, business professionals, scholars, researchers, students, and practitioners seeking coverage on innovative performance operations of small businesses.
Price: 175.00 £ | Shipping*: 0.00 £
-
What is aesthetics?
Aesthetics is a branch of philosophy that deals with the nature of beauty, art, and taste. It explores the concepts of perception, emotion, and judgment in relation to art and beauty. Aesthetics seeks to understand what makes something visually or audibly pleasing and how we interpret and appreciate different forms of art and design. It also examines the role of aesthetics in shaping our experiences and understanding of the world around us.
-
What kind of aesthetics?
The term "aesthetics" refers to the principles and philosophy of beauty, art, and taste. It encompasses the study of sensory experiences, emotions, and perceptions related to art and design. Different cultures and individuals may have varying aesthetics preferences, ranging from minimalist and modern to ornate and traditional. Ultimately, aesthetics is subjective and can vary greatly depending on personal preferences and cultural influences.
-
How does aesthetics develop?
Aesthetics develops through a combination of cultural, historical, and individual influences. It is shaped by the artistic and creative expressions of different societies and time periods, as well as by the personal experiences and perspectives of individuals. Aesthetics also evolves through the exploration and reinterpretation of existing artistic traditions, as well as through the introduction of new ideas and technologies. Overall, aesthetics is a dynamic and ongoing process that is continually shaped by the interactions between people, cultures, and artistic expressions.
-
What is imitation aesthetics?
Imitation aesthetics refers to the artistic practice of replicating or mimicking the style, techniques, or themes of another artist or artistic movement. It involves creating works that closely resemble existing artworks or styles, often as a form of homage, parody, or commentary. Imitation aesthetics can be used to explore ideas of originality, authorship, and artistic influence, blurring the lines between copying and creativity. Artists may engage in imitation aesthetics to pay tribute to their predecessors, challenge traditional notions of artistic authenticity, or subvert established conventions in art.
Similar search terms for Aesthetics:
-
Digital Innovation and Entrepreneurship
The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage.This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business.Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship.Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure.Features include: learning objectives, introductions, conclusions, tables and figures, highlighted key terms, and analysis and design exercises in each chapter; a wide range of real-world examples; a rolling case study of a hypothetical digital business that models the concepts covered in each chapter; appendices of business terms, including those relating to product licensing, customer service agreements and customer delivery contracts; and key terms explained throughout.Supplementary online resources include a test bank, lecture slides and a teaching guide for instructors, and a business design template for student use.
Price: 40.99 £ | Shipping*: 0.00 £ -
Digital Analytics for Marketing
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
Price: 45.99 £ | Shipping*: 0.00 £ -
Digital Innovation Strategy
Based on applied economics and from the perspective of an innovator seeking to develop a new digital business, this textbook is aimed at MBA and advanced undergraduate audiences interested in innovation strategy and competition in digital industries.Step-by-step, the book guides innovators through a dynamic market analysis and business model design, leading to an assessment of the future evolution of the market and the broader innovation ecosystem, and what the innovator can do to position the innovation for continued success.Each chapter defines and provides references for key concepts that can be further explored through suggested readings and study questions.Real-world case studies further facilitate forming a comprehensive view on how to resolve strategic challenges of digital innovation.The topics covered in this text are essential for a broad range of managers, consultants, entrepreneurs, technologists, and analysts to understand in depth.
Price: 34.99 £ | Shipping*: 0.00 £ -
Social Commerce : Marketing, Technology and Management
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts.It is effectively the first true textbook on this topic and can be used in one of the following ways:Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplines Training courses in industrySupport resources for researchers and practitioners in the fields of marketing, management and information managementThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility.Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises.The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.
Price: 59.99 £ | Shipping*: 0.00 £
-
What is room aesthetics?
Room aesthetics refer to the overall look and feel of a room, including its visual appeal, style, and atmosphere. This includes elements such as color scheme, furniture arrangement, lighting, and decor choices that work together to create a cohesive and pleasing environment. Room aesthetics play a crucial role in setting the mood and ambiance of a space, influencing how comfortable and inviting it feels to those who inhabit it. Ultimately, room aesthetics are about creating a space that reflects the personality and preferences of the occupants while also being functional and visually appealing.
-
Which aesthetics is this?
The aesthetics described in the text is minimalism. This aesthetic focuses on simplicity, clean lines, and a sense of openness. It often involves using a limited color palette, uncluttered spaces, and a focus on functionality. Minimalism aims to create a sense of calm and tranquility through the use of minimal elements.
-
What is Schiller's aesthetics?
Schiller's aesthetics, as outlined in his work "Letters on the Aesthetic Education of Man," emphasize the importance of beauty and art in human development. He believed that through the experience of beauty, individuals could achieve a harmonious balance between their rational and sensual natures. Schiller argued that art has the power to elevate the human spirit and promote freedom, allowing individuals to transcend their limitations and connect with a higher reality. Overall, Schiller's aesthetics focus on the transformative and liberating potential of art in shaping human consciousness and society.
-
What are the different aesthetics?
There are many different aesthetics, each with its own unique characteristics and style. Some common aesthetics include minimalism, which focuses on simplicity and clean lines; vintage, which incorporates elements from past eras; bohemian, which embraces a free-spirited and eclectic look; and industrial, which features raw and unfinished materials. Other aesthetics include modern, traditional, rustic, and coastal, each with its own distinct design elements and influences. Overall, aesthetics play a significant role in shaping the visual appeal and atmosphere of a space.
* All prices are inclusive of VAT and, if applicable, plus shipping costs. The offer information is based on the details provided by the respective shop and is updated through automated processes. Real-time updates do not occur, so deviations can occur in individual cases.